How popular isHismile?
In October 2026, people searched for Hismile by name about 4,160 times in New Zealand, a 51.3% decrease from the previous year. These searches made up 35.5% of all New Zealand teeth whitening strip brand searches, placing Hismile second out of three brands. When we asked both ChatGPT and Google AI Overviews about teeth whitening strip brands, Hismile appeared in three of the five answers and was the second most recommended of the three.
Hismile is the second most searched of 3 competitors and the second most recommended in the AI answers we collected.
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Top teeth whitening strip brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hismile was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hismile is the second most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about teeth whitening strip brands
5 answers
Asked ChatGPT
“Which teeth whitening strip brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best teeth whitening strip brands in New Zealand?”
Asked ChatGPT
“What's the best teeth whitening strip brand in New Zealand for whiter teeth?”
Searched Google, AI Overview
“best whitening strips”
Searched Google, AI Overview
“at home whitening strips”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Hismile compared with other New Zealand teeth whitening strip brands?
Share of searches by month for Colgate, Hismile, Oral-B. The figures are in the table below the chart.
View monthly share of searches table
| Month | Colgate | Hismile | Oral-B |
|---|---|---|---|
| Nov 2025 | 23.5% | 63.5% | 13% |
| Dec 2025 | 39% | 45.7% | 15.3% |
| Jan 2026 | 46.2% | 36% | 17.8% |
| Feb 2026 | 45% | 36.8% | 18.2% |
| Mar 2026 | 41.7% | 42.2% | 16.1% |
| Apr 2026 | 44% | 39.9% | 16.1% |
| May 2026 | 30.5% | 56.9% | 12.6% |
| Jun 2026 | 33.2% | 52.7% | 14.1% |
| Jul 2026 | 33.5% | 54% | 12.5% |
| Aug 2026 | 37.1% | 49.9% | 13% |
| Sep 2026 | 37.4% | 47.6% | 15.1% |
| Oct 2026 | 47% | 35.5% | 17.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 47% | 5.3K | +14.8% | +9.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 35.5% | 4K | -31.9% | -12.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 17.6% | 2K | +6.4% | +2.5 points |
1.
Colgate47%
Moved from 2nd to 1st. 5.3K estimated branded searches, +14.8% vs prior month. Share +9.6 points.
2.
Hismile35.5%
Moved from 1st to 2nd. 4K estimated branded searches, -31.9% vs prior month. Share -12.1 points.
3.
Oral-B17.6%
Held 3rd. 2K estimated branded searches, +6.4% vs prior month. Share +2.5 points.
Compare popularity between Hismile and its closest rivals
Every comparison with Hismile
6 comparisons
How has branded search demand for Hismile changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Hismile in New Zealand fell from 8.5K to 4.2K.
- Across the 12 months ending October 2026, Hismile’s share of searches among teeth whitening strip brands in New Zealand decreased from 63.5% to 35.5%.
- Across the 12 months ending October 2026, Hismile fell from 1st to 2nd among teeth whitening strip brands in New Zealand.
How did search popularity change for New Zealand teeth whitening strip brands in October 2026?
3 changes
In October 2026, Colgate overtook Hismile to become the leader among teeth whitening strip brands in New Zealand, with 47% of the searches.
In October 2026, Oral-B gained share of searches among teeth whitening strip brands in New Zealand, from 15.1% to 17.6%.
In October 2026, Hismile lost share of searches among teeth whitening strip brands in New Zealand, from 47.6% to 35.5%.
How are Hismile’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Hismile’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hi smile
- hi smile mouthwash
- hi smile stripes
- hi smile toothbrush
- hismile
- hismile mouthwash
- hismile strip
- hismile teeth whitening
- hismile toothbrush
- hismile whitening
- hismile whitening kit
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Where does Hismile compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Teeth whitening strip brands | 2nd of 3 | 35.5% | Shown above |
| Teeth whitening brands | 1st of 5 | 39% | Show ranking |
Is Hismile your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.