Teeth whitening brands in New Zealand:Which brands are most popular in search?
In August 2026, Hismile was the most searched among teeth whitening brands in New Zealand, with an estimated 9.8K branded searches and 56.2% estimated Share of Search within this set.
Hismile56.2%
Colgate Optic White29.9%
Crest 3D White9.5%
White Glo4.4%
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Share of SearchLeaderboard
Compare the at-home teeth whitening brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hismile, Colgate Optic White, Crest 3D White, White Glo. The figures are in the table below the chart.
View monthly share of search table
| Month | Hismile | Colgate Optic White | Crest 3D White | White Glo |
|---|---|---|---|---|
| Oct 2025 | 69.2% | 13.3% | 12.3% | 5.3% |
| Nov 2025 | 78.1% | 8.1% | 9.3% | 4.5% |
| Dec 2025 | 71.1% | 10.4% | 12.5% | 6% |
| Jan 2026 | 60.2% | 14% | 19% | 6.8% |
| Feb 2026 | 49.5% | 17.7% | 25.1% | 7.7% |
| Mar 2026 | 58.6% | 17% | 19% | 5.4% |
| Apr 2026 | 56.2% | 18.5% | 18.6% | 6.7% |
| May 2026 | 68.8% | 16% | 11.3% | 3.9% |
| Jun 2026 | 63% | 19.8% | 11.8% | 5.5% |
| Jul 2026 | 58.9% | 22.3% | 14.5% | 4.3% |
| Aug 2026 | 56.2% | 29.9% | 9.5% | 4.4% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.2% | 9.8K | +10% | -2.7 points | |
| 2, held 2nd | 29.9% | 5.2K | +54.6% | +7.6 points | |
| 3, held 3rd | 9.5% | 1.7K | -24.2% | -5 points | |
| 4, held 4th | 4.4% | 760 | +16.9% | +0.1 points |
1.
Hismile56.2%
held 1st · 9.8K estimated branded searches · +10% vs prior month · -2.7 points
29.9%
held 2nd · 5.2K estimated branded searches · +54.6% vs prior month · +7.6 points
9.5%
held 3rd · 1.7K estimated branded searches · -24.2% vs prior month · -5 points
4.4%
held 4th · 760 estimated branded searches · +16.9% vs prior month · +0.1 points
Compare search popularity between leading brands
- Hismile vs Colgate Optic White: compare search popularity
- Hismile vs Crest 3D White: compare search popularity
- Hismile vs White Glo: compare search popularity
- Colgate Optic White vs Crest 3D White: compare search popularity
- Colgate Optic White vs White Glo: compare search popularity
- Crest 3D White vs White Glo: compare search popularity
- Compare any of these brands
Which brand is most popular in search among teeth whitening brands in New Zealand?
4 brands
In August 2026, Hismile was the most searched among teeth whitening brands in New Zealand, with an estimated 9.8K branded searches and 56.2% estimated Share of Search within this set. Colgate Optic White is in 2nd place, 26.3 percentage points behind at 29.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Hismile | 69.2% → 56.2% | 78.1%Nov 2025 | 49.5%Feb 2026 | 1st |
| Colgate Optic White | 13.3% → 29.9% | 29.9%Aug 2026 | 8.1%Nov 2025 | 2nd |
| Crest 3D White | 12.3% → 9.5% | 25.1%Feb 2026 | 9.3%Nov 2025 | 3rd |
| White Glo | 5.3% → 4.4% | 7.7%Feb 2026 | 3.9%May 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Hismile’s estimated Share of Search among teeth whitening brands in New Zealand decreased from 69.2% to 56.2%.
- Across the 11 months ending August 2026, Colgate Optic White’s estimated Share of Search among teeth whitening brands in New Zealand increased from 13.3% to 29.9%.
- Across the 11 months ending August 2026, Crest 3D White’s estimated Share of Search among teeth whitening brands in New Zealand decreased from 12.3% to 9.5%.
- Across the 11 months ending August 2026, White Glo’s estimated Share of Search among teeth whitening brands in New Zealand decreased from 5.3% to 4.4%.
- Across the 11 months ending August 2026, Hismile’s estimated Share of Search among teeth whitening brands in New Zealand peaked at 78.1% in November 2025 and was lowest at 49.5% in February 2026.
- Across the 11 months ending August 2026, Colgate Optic White’s estimated Share of Search among teeth whitening brands in New Zealand peaked at 29.9% in August 2026 and was lowest at 8.1% in November 2025.
- Across the 11 months ending August 2026, Crest 3D White’s estimated Share of Search among teeth whitening brands in New Zealand peaked at 25.1% in February 2026 and was lowest at 9.3% in November 2025.
- Across the 11 months ending August 2026, White Glo’s estimated Share of Search among teeth whitening brands in New Zealand peaked at 7.7% in February 2026 and was lowest at 3.9% in May 2026.
How did search popularity change for New Zealand teeth whitening brands in August 2026?
4 changes
In August 2026, Colgate Optic White gained estimated Share of Search among teeth whitening brands in New Zealand, from 22.3% to 29.9%.
In August 2026, Crest 3D White lost estimated Share of Search among teeth whitening brands in New Zealand, from 14.5% to 9.5%.
In August 2026, Hismile lost estimated Share of Search among teeth whitening brands in New Zealand, from 58.9% to 56.2%.
Estimated monthly branded searches for White Glo in New Zealand rose 28.8% over 11 measured months, from 590 to 760 in August 2026.
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