Colgate Optic White vs White Glo:Which is more popular by branded search in New Zealand?
In August 2026, Colgate Optic White had more branded searches than White Glo among teeth whitening brands in New Zealand. Colgate Optic White was estimated to have 5.2K branded searches compared to White Glo’s 760, and held a 29.9% Share of Search versus White Glo’s 4.4%.
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Which is more popular in search, Colgate Optic White or White Glo?
Compare the at-home teeth whitening brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Colgate Optic White, White Glo. The figures are in the table below the chart.
View monthly share of search table
| Month | Hismile | Colgate Optic White | Crest 3D White | White Glo |
|---|---|---|---|---|
| Oct 2025 | 69.2% | 13.3% | 12.3% | 5.3% |
| Nov 2025 | 78.1% | 8.1% | 9.3% | 4.5% |
| Dec 2025 | 71.1% | 10.4% | 12.5% | 6% |
| Jan 2026 | 60.2% | 14% | 19% | 6.8% |
| Feb 2026 | 49.5% | 17.7% | 25.1% | 7.7% |
| Mar 2026 | 58.6% | 17% | 19% | 5.4% |
| Apr 2026 | 56.2% | 18.5% | 18.6% | 6.7% |
| May 2026 | 68.8% | 16% | 11.3% | 3.9% |
| Jun 2026 | 63% | 19.8% | 11.8% | 5.5% |
| Jul 2026 | 58.9% | 22.3% | 14.5% | 4.3% |
| Aug 2026 | 56.2% | 29.9% | 9.5% | 4.4% |
| Sep 2026 | — | — | — | — |
How has the Colgate Optic White and White Glo comparison changed over the last 12 months?
3 findings
- Colgate Optic White was ahead of White Glo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Colgate Optic White’s estimated Share of Search among teeth whitening brands in New Zealand moved from 13.3% to 29.9%, and its estimated monthly branded searches moved from 1.5K to 5.2K.
- Across the 11 months ending August 2026, White Glo’s estimated Share of Search among teeth whitening brands in New Zealand moved from 5.3% to 4.4%, and its estimated monthly branded searches moved from 590 to 760.
How did search popularity change for New Zealand teeth whitening brands in August 2026?
2 changes
In August 2026, Colgate Optic White gained estimated Share of Search among teeth whitening brands in New Zealand, from 22.3% to 29.9%.
Estimated monthly branded searches for White Glo in New Zealand rose 28.8% over 11 measured months, from 590 to 760 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Colgate Optic White’s and White Glo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Colgate Optic White
18 branded search terms
- colgate optic white advanced toothpaste
- colgate optic white mouth wash
- colgate optic white near me
- colgate optic white nz
- colgate optic white paste
- colgate optic white pro series teeth whitening toothpaste
- colgate optic white pro series toothpaste
- colgate optic white pro series whitening toothpaste
- colgate optic white proseries
- colgate optic white renewal
- colgate optic white renewal toothpaste
- colgate optic white teeth whitening
- colgate optic white whitening kit
- colgate optic white whitening strips
- colgateopticwhite
- optic white
- optic white proseries
- optic white toothpaste
White Glo
8 branded search terms
- toothpaste white glo
- white glo
- white glo accelerator
- white glo bleaching kit
- white glo teeth whitening
- white glo teeth whitening strips
- white glo whitening kit
- white glo whitening strips
Put your own brand in this comparison
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