How popular isColgate Optic White in search?
In August 2026, there were an estimated 5.2K branded searches for Colgate Optic White in New Zealand which is up 252% over the last 11 months. Colgate Optic White holds 29.9% estimated Share of Search among New Zealand teeth whitening brands and is ranked 2nd of 4 competitors for search popularity.
Hismile56.2%
Colgate Optic White29.9%
Crest 3D White9.5%
White Glo4.4%
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Which teeth whitening brands compete with Colgate Optic White?
Share of Search by month for Hismile, Colgate Optic White, Crest 3D White, White Glo. The figures are in the table below the chart.
View monthly share of search table
| Month | Hismile | Colgate Optic White | Crest 3D White | White Glo |
|---|---|---|---|---|
| Oct 2025 | 69.2% | 13.3% | 12.3% | 5.3% |
| Nov 2025 | 78.1% | 8.1% | 9.3% | 4.5% |
| Dec 2025 | 71.1% | 10.4% | 12.5% | 6% |
| Jan 2026 | 60.2% | 14% | 19% | 6.8% |
| Feb 2026 | 49.5% | 17.7% | 25.1% | 7.7% |
| Mar 2026 | 58.6% | 17% | 19% | 5.4% |
| Apr 2026 | 56.2% | 18.5% | 18.6% | 6.7% |
| May 2026 | 68.8% | 16% | 11.3% | 3.9% |
| Jun 2026 | 63% | 19.8% | 11.8% | 5.5% |
| Jul 2026 | 58.9% | 22.3% | 14.5% | 4.3% |
| Aug 2026 | 56.2% | 29.9% | 9.5% | 4.4% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.2% | 9.8K | +10% | -2.7 points | |
| 2, held 2nd | 29.9% | 5.2K | +54.6% | +7.6 points | |
| 3, held 3rd | 9.5% | 1.7K | -24.2% | -5 points | |
| 4, held 4th | 4.4% | 760 | +16.9% | +0.1 points |
1.
Hismile56.2%
held 1st · 9.8K estimated branded searches · +10% vs prior month · -2.7 points
29.9%
held 2nd · 5.2K estimated branded searches · +54.6% vs prior month · +7.6 points
9.5%
held 3rd · 1.7K estimated branded searches · -24.2% vs prior month · -5 points
4.4%
held 4th · 760 estimated branded searches · +16.9% vs prior month · +0.1 points
Compare search popularity between Colgate Optic White and its closest rivals
How has branded search demand for Colgate Optic White changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Colgate Optic White in New Zealand rose from 1.5K to 5.2K.
- Across the 11 months ending August 2026, Colgate Optic White’s estimated Share of Search among teeth whitening brands in New Zealand increased from 13.3% to 29.9%.
- Across the 11 months ending August 2026, Colgate Optic White’s estimated Share of Search among teeth whitening brands in New Zealand peaked at 29.9% in August 2026 and was lowest at 8.1% in November 2025.
How did search popularity change for New Zealand teeth whitening brands in August 2026?
4 changes
In August 2026, Colgate Optic White gained estimated Share of Search among teeth whitening brands in New Zealand, from 22.3% to 29.9%.
In August 2026, Crest 3D White lost estimated Share of Search among teeth whitening brands in New Zealand, from 14.5% to 9.5%.
In August 2026, Hismile lost estimated Share of Search among teeth whitening brands in New Zealand, from 58.9% to 56.2%.
Estimated monthly branded searches for White Glo in New Zealand rose 28.8% over 11 measured months, from 590 to 760 in August 2026.
How is Colgate Optic White measured?
Brandwave collects information about searches that people make online using Colgate Optic White’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
18 branded search terms
- colgate optic white advanced toothpaste
- colgate optic white mouth wash
- colgate optic white near me
- colgate optic white nz
- colgate optic white paste
- colgate optic white pro series teeth whitening toothpaste
- colgate optic white pro series toothpaste
- colgate optic white pro series whitening toothpaste
- colgate optic white proseries
- colgate optic white renewal
- colgate optic white renewal toothpaste
- colgate optic white teeth whitening
- colgate optic white whitening kit
- colgate optic white whitening strips
- colgateopticwhite
- optic white
- optic white proseries
- optic white toothpaste
Who owns Colgate Optic White?
Colgate Optic White is owned by Colgate. Brandwave also tracks Colgate, owned by the same company, in New Zealand.
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Is Colgate Optic White your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.