Colgate Optic White vs Hismile:Which is more popular by branded search in New Zealand?
In August 2026, Hismile had more branded searches than Colgate Optic White among teeth whitening brands in New Zealand. Hismile was estimated to have 9.8K branded searches compared to Colgate Optic White’s 5.2K, and held a 56.2% Share of Search versus Colgate Optic White’s 29.9%.
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Which is more popular in search, Colgate Optic White or Hismile?
Compare the at-home teeth whitening brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hismile, Colgate Optic White. The figures are in the table below the chart.
View monthly share of search table
| Month | Hismile | Colgate Optic White | Crest 3D White | White Glo |
|---|---|---|---|---|
| Oct 2025 | 69.2% | 13.3% | 12.3% | 5.3% |
| Nov 2025 | 78.1% | 8.1% | 9.3% | 4.5% |
| Dec 2025 | 71.1% | 10.4% | 12.5% | 6% |
| Jan 2026 | 60.2% | 14% | 19% | 6.8% |
| Feb 2026 | 49.5% | 17.7% | 25.1% | 7.7% |
| Mar 2026 | 58.6% | 17% | 19% | 5.4% |
| Apr 2026 | 56.2% | 18.5% | 18.6% | 6.7% |
| May 2026 | 68.8% | 16% | 11.3% | 3.9% |
| Jun 2026 | 63% | 19.8% | 11.8% | 5.5% |
| Jul 2026 | 58.9% | 22.3% | 14.5% | 4.3% |
| Aug 2026 | 56.2% | 29.9% | 9.5% | 4.4% |
| Sep 2026 | — | — | — | — |
How has the Colgate Optic White and Hismile comparison changed over the last 12 months?
3 findings
- Hismile was ahead of Colgate Optic White in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Colgate Optic White’s estimated Share of Search among teeth whitening brands in New Zealand moved from 13.3% to 29.9%, and its estimated monthly branded searches moved from 1.5K to 5.2K.
- Across the 11 months ending August 2026, Hismile’s estimated Share of Search among teeth whitening brands in New Zealand moved from 69.2% to 56.2%, and its estimated monthly branded searches moved from 7.7K to 9.8K.
How did search popularity change for New Zealand teeth whitening brands in August 2026?
2 changes
In August 2026, Colgate Optic White gained estimated Share of Search among teeth whitening brands in New Zealand, from 22.3% to 29.9%.
In August 2026, Hismile lost estimated Share of Search among teeth whitening brands in New Zealand, from 58.9% to 56.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Colgate Optic White’s and Hismile’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Colgate Optic White
18 branded search terms
- colgate optic white advanced toothpaste
- colgate optic white mouth wash
- colgate optic white near me
- colgate optic white nz
- colgate optic white paste
- colgate optic white pro series teeth whitening toothpaste
- colgate optic white pro series toothpaste
- colgate optic white pro series whitening toothpaste
- colgate optic white proseries
- colgate optic white renewal
- colgate optic white renewal toothpaste
- colgate optic white teeth whitening
- colgate optic white whitening kit
- colgate optic white whitening strips
- colgateopticwhite
- optic white
- optic white proseries
- optic white toothpaste
Hismile
24 branded search terms
- hi smile
- hi smile mouthwash
- hi smile stripes
- hi smile teeth whitening
- hi smile teeth whitening strips
- hi smile toothbrush
- hi smile white strips
- hismile
- hismile au
- hismile mouthwash
- hismile near me
- hismile new zealand
- hismile nz
- hismile online
- hismile pap whitening strips
- hismile strip
- hismile teeth whitening
- hismile teeth whitening strips
- hismile toothbrush
- hismile v34
- hismile white strips
- hismile whitening
- hismile whitening kit
- hismileteeth com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.