Brandwave

How popular isWhite Glo in search?

In August 2026, there were an estimated 760 branded searches for White Glo in New Zealand which is up 28.8% over the last 11 months. White Glo holds 4.4% estimated Share of Search among New Zealand teeth whitening brands and is ranked 4th of 4 competitors for search popularity.

Share of Search, August 2026
  1. Hismile56.2%
  2. Colgate Optic White29.9%
  3. Crest 3D White9.5%
  4. White Glo4.4%
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Which teeth whitening brands compete with White Glo?

White Glo against teeth whitening brands in New Zealand, by month

Share of Search by month for Hismile, Colgate Optic White, Crest 3D White, White Glo. The figures are in the table below the chart.

View monthly share of search table
MonthHismileColgate Optic WhiteCrest 3D WhiteWhite Glo
Oct 202569.2%13.3%12.3%5.3%
Nov 202578.1%8.1%9.3%4.5%
Dec 202571.1%10.4%12.5%6%
Jan 202660.2%14%19%6.8%
Feb 202649.5%17.7%25.1%7.7%
Mar 202658.6%17%19%5.4%
Apr 202656.2%18.5%18.6%6.7%
May 202668.8%16%11.3%3.9%
Jun 202663%19.8%11.8%5.5%
Jul 202658.9%22.3%14.5%4.3%
Aug 202656.2%29.9%9.5%4.4%
Sep 2026————

  1. 1.Hismile

    56.2%

    held 1st · 9.8K estimated branded searches · +10% vs prior month · -2.7 points

  2. 2.Colgate Optic White

    29.9%

    held 2nd · 5.2K estimated branded searches · +54.6% vs prior month · +7.6 points

  3. 3.Crest 3D White

    9.5%

    held 3rd · 1.7K estimated branded searches · -24.2% vs prior month · -5 points

  4. 4.White Glo

    4.4%

    held 4th · 760 estimated branded searches · +16.9% vs prior month · +0.1 points

Compare search popularity between White Glo and its closest rivals

How has branded search demand for White Glo changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for White Glo in New Zealand rose from 590 to 760.
  • Across the 11 months ending August 2026, White Glo’s estimated Share of Search among teeth whitening brands in New Zealand decreased from 5.3% to 4.4%.
  • Across the 11 months ending August 2026, White Glo’s estimated Share of Search among teeth whitening brands in New Zealand peaked at 7.7% in February 2026 and was lowest at 3.9% in May 2026.

How did search popularity change for New Zealand teeth whitening brands in August 2026?

  1. In August 2026, Colgate Optic White gained estimated Share of Search among teeth whitening brands in New Zealand, from 22.3% to 29.9%.

  2. In August 2026, Crest 3D White lost estimated Share of Search among teeth whitening brands in New Zealand, from 14.5% to 9.5%.

  3. In August 2026, Hismile lost estimated Share of Search among teeth whitening brands in New Zealand, from 58.9% to 56.2%.

  4. Estimated monthly branded searches for White Glo in New Zealand rose 28.8% over 11 measured months, from 590 to 760 in August 2026.

How is White Glo measured?

Brandwave collects information about searches that people make online using White Glo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • toothpaste white glo
  • white glo
  • white glo accelerator
  • white glo bleaching kit
  • white glo teeth whitening
  • white glo teeth whitening strips
  • white glo whitening kit
  • white glo whitening strips

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How the Brand Demand Index is measured

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