Hismile vs White Glo:Which is more popular by branded search in New Zealand?
In August 2026, Hismile had more branded searches than White Glo among teeth whitening brands in New Zealand. Hismile was estimated to have 9.8K branded searches compared to White Glo’s 760, and held a 56.2% Share of Search versus White Glo’s 4.4%.
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Which is more popular in search, Hismile or White Glo?
Compare the at-home teeth whitening brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hismile, White Glo. The figures are in the table below the chart.
View monthly share of search table
| Month | Hismile | Colgate Optic White | Crest 3D White | White Glo |
|---|---|---|---|---|
| Oct 2025 | 69.2% | 13.3% | 12.3% | 5.3% |
| Nov 2025 | 78.1% | 8.1% | 9.3% | 4.5% |
| Dec 2025 | 71.1% | 10.4% | 12.5% | 6% |
| Jan 2026 | 60.2% | 14% | 19% | 6.8% |
| Feb 2026 | 49.5% | 17.7% | 25.1% | 7.7% |
| Mar 2026 | 58.6% | 17% | 19% | 5.4% |
| Apr 2026 | 56.2% | 18.5% | 18.6% | 6.7% |
| May 2026 | 68.8% | 16% | 11.3% | 3.9% |
| Jun 2026 | 63% | 19.8% | 11.8% | 5.5% |
| Jul 2026 | 58.9% | 22.3% | 14.5% | 4.3% |
| Aug 2026 | 56.2% | 29.9% | 9.5% | 4.4% |
| Sep 2026 | — | — | — | — |
How has the Hismile and White Glo comparison changed over the last 12 months?
3 findings
- Hismile was ahead of White Glo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hismile’s estimated Share of Search among teeth whitening brands in New Zealand moved from 69.2% to 56.2%, and its estimated monthly branded searches moved from 7.7K to 9.8K.
- Across the 11 months ending August 2026, White Glo’s estimated Share of Search among teeth whitening brands in New Zealand moved from 5.3% to 4.4%, and its estimated monthly branded searches moved from 590 to 760.
How did search popularity change for New Zealand teeth whitening brands in August 2026?
2 changes
In August 2026, Hismile lost estimated Share of Search among teeth whitening brands in New Zealand, from 58.9% to 56.2%.
Estimated monthly branded searches for White Glo in New Zealand rose 28.8% over 11 measured months, from 590 to 760 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hismile’s and White Glo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hismile
24 branded search terms
- hi smile
- hi smile mouthwash
- hi smile stripes
- hi smile teeth whitening
- hi smile teeth whitening strips
- hi smile toothbrush
- hi smile white strips
- hismile
- hismile au
- hismile mouthwash
- hismile near me
- hismile new zealand
- hismile nz
- hismile online
- hismile pap whitening strips
- hismile strip
- hismile teeth whitening
- hismile teeth whitening strips
- hismile toothbrush
- hismile v34
- hismile white strips
- hismile whitening
- hismile whitening kit
- hismileteeth com
White Glo
8 branded search terms
- toothpaste white glo
- white glo
- white glo accelerator
- white glo bleaching kit
- white glo teeth whitening
- white glo teeth whitening strips
- white glo whitening kit
- white glo whitening strips
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.