Crest 3D White vs White Glo:Which is more popular by branded search in New Zealand?
In August 2026, Crest 3D White had more branded searches than White Glo among teeth whitening brands in New Zealand. Crest 3D White was estimated to have 1.7K branded searches compared to White Glo’s 760, and held a 9.5% Share of Search versus White Glo’s 4.4%.
Follow Crest 3D White vs White Glo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Crest 3D White or White Glo?
Compare the at-home teeth whitening brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Crest 3D White, White Glo. The figures are in the table below the chart.
View monthly share of search table
| Month | Hismile | Colgate Optic White | Crest 3D White | White Glo |
|---|---|---|---|---|
| Oct 2025 | 69.2% | 13.3% | 12.3% | 5.3% |
| Nov 2025 | 78.1% | 8.1% | 9.3% | 4.5% |
| Dec 2025 | 71.1% | 10.4% | 12.5% | 6% |
| Jan 2026 | 60.2% | 14% | 19% | 6.8% |
| Feb 2026 | 49.5% | 17.7% | 25.1% | 7.7% |
| Mar 2026 | 58.6% | 17% | 19% | 5.4% |
| Apr 2026 | 56.2% | 18.5% | 18.6% | 6.7% |
| May 2026 | 68.8% | 16% | 11.3% | 3.9% |
| Jun 2026 | 63% | 19.8% | 11.8% | 5.5% |
| Jul 2026 | 58.9% | 22.3% | 14.5% | 4.3% |
| Aug 2026 | 56.2% | 29.9% | 9.5% | 4.4% |
| Sep 2026 | — | — | — | — |
How has the Crest 3D White and White Glo comparison changed over the last 12 months?
3 findings
- Crest 3D White was ahead of White Glo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crest 3D White’s estimated Share of Search among teeth whitening brands in New Zealand moved from 12.3% to 9.5%, and its estimated monthly branded searches moved from 1.4K to 1.7K.
- Across the 11 months ending August 2026, White Glo’s estimated Share of Search among teeth whitening brands in New Zealand moved from 5.3% to 4.4%, and its estimated monthly branded searches moved from 590 to 760.
How did search popularity change for New Zealand teeth whitening brands in August 2026?
2 changes
In August 2026, Crest 3D White lost estimated Share of Search among teeth whitening brands in New Zealand, from 14.5% to 9.5%.
Estimated monthly branded searches for White Glo in New Zealand rose 28.8% over 11 measured months, from 590 to 760 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Crest 3D White’s and White Glo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crest 3D White
6 branded search terms
- crest 3d white
- crest 3d white atrips
- crest 3d white professional effects whitestrips
- crest 3d white teeth whitening
- crest 3d white teeth whitening strips
- crest whitening strips
White Glo
8 branded search terms
- toothpaste white glo
- white glo
- white glo accelerator
- white glo bleaching kit
- white glo teeth whitening
- white glo teeth whitening strips
- white glo whitening kit
- white glo whitening strips
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.