Brandwave

How popular isHismile?

In October 2026, people searched for Hismile by name about 4,160 times in New Zealand, a 51.3% decrease from the previous year. These searches made up 39% of all New Zealand teeth whitening brand searches, placing Hismile first out of five brands. When we asked both ChatGPT and Google AI Overviews about teeth whitening brands, Hismile appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in October 2026

Hismile is the most searched of 5 competitors and the second most recommended in the AI answers we collected.

  1. HismileShare of searches 39%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Colgate Optic WhiteShare of searches 29.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. Crest 3D WhiteShare of searches 16.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. OpalescenceShare of searches 9%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  5. White GloShare of searches 5.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top teeth whitening brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hismile was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hismile is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Colgate Optic White1st
  2. Hismile2nd
  3. Crest 3D White–
  4. Opalescence–
  5. White Glo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hismile4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Colgate Optic White3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Opalescence1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crest 3D White0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • White Glo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about teeth whitening brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Hismile compared with other New Zealand teeth whitening brands?

Hismile against teeth whitening brands in New Zealand, by month

Share of searches by month for Hismile, Colgate Optic White, Crest 3D White, Opalescence, White Glo. The figures are in the table below the chart.

View monthly share of searches table
MonthHismileColgate Optic WhiteCrest 3D WhiteOpalescenceWhite Glo
Nov 202570.2%8.9%11.3%6.6%3.1%
Dec 202563.3%12.1%14.2%6.5%4%
Jan 202646.7%16.4%23.2%8.7%5%
Feb 202646.4%17.5%20.9%10.2%4.9%
Mar 202653.7%16.7%16.4%9.6%3.6%
Apr 202652%16.8%16.2%10.5%4.5%
May 202669.1%11.6%10%6.3%3.1%
Jun 202660.6%14.6%12.4%8.6%3.8%
Jul 202658.8%17%14.2%7.1%2.9%
Aug 202649.7%30.9%10.7%5.9%2.8%
Sep 202652.7%24.5%12%7.1%3.8%
Oct 202639%29.8%16.9%9%5.4%

  1. 1.Hismile

    39%

    Held 1st. 4.2K estimated branded searches, -30.9% vs prior month. Share -13.7 points.

  2. 2.Colgate Optic White

    29.8%

    Held 2nd. 3.2K estimated branded searches, +13.6% vs prior month. Share +5.3 points.

  3. 3.Crest 3D White

    16.9%

    Held 3rd. 1.8K estimated branded searches, +31.4% vs prior month. Share +4.9 points.

  4. 4.Opalescence

    9%

    Held 4th. 960 estimated branded searches, +18.5% vs prior month. Share +1.9 points.

  5. 5.White Glo

    5.4%

    Held 5th. 580 estimated branded searches, +34.9% vs prior month. Share +1.7 points.

Compare popularity between Hismile and its closest rivals

Every comparison with Hismile

6 comparisons

How has branded search demand for Hismile changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Hismile in New Zealand fell from 8.5K to 4.2K.
  • Across the 12 months ending October 2026, Hismile’s share of searches among teeth whitening brands in New Zealand decreased from 70.2% to 39%.

How did search popularity change for New Zealand teeth whitening brands in October 2026?

5 changes

  1. In October 2026, Colgate Optic White gained share of searches among teeth whitening brands in New Zealand, from 24.5% to 29.8%.

  2. In October 2026, Crest 3D White gained share of searches among teeth whitening brands in New Zealand, from 12% to 16.9%.

  3. In October 2026, Opalescence gained share of searches among teeth whitening brands in New Zealand, from 7.1% to 9%.

  4. In October 2026, White Glo gained share of searches among teeth whitening brands in New Zealand, from 3.8% to 5.4%.

  5. In October 2026, Hismile lost share of searches among teeth whitening brands in New Zealand, from 52.7% to 39%.

How are Hismile’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Hismile’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hi smile
  • hi smile mouthwash
  • hi smile stripes
  • hi smile toothbrush
  • hismile
  • hismile mouthwash
  • hismile strip
  • hismile teeth whitening
  • hismile toothbrush
  • hismile whitening
  • hismile whitening kit

Do you work for Hismile? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Hismile compete?

Hismile is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Teeth whitening strip brands2nd of 335.5%Show ranking
Teeth whitening brands1st of 539%Shown above
Creator with pink hair and a pink jacket

Is Hismile your brand?

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