Brandwave

How popular isWhite Glo?

In October 2026, people searched for White Glo by name about 580 times in New Zealand, a 52.6% increase from the previous year. These searches made up 5.4% of all New Zealand teeth whitening brand searches, placing White Glo fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about teeth whitening brands, White Glo did not appear in any of the answers.

Search and AI answers in October 2026

White Glo is the fifth most searched of 5 competitors and not named in the AI answers we collected.

  1. HismileShare of searches 39%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Colgate Optic WhiteShare of searches 29.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. Crest 3D WhiteShare of searches 16.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. OpalescenceShare of searches 9%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  5. White GloShare of searches 5.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top teeth whitening brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, White Glo did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Colgate Optic White1st
  2. Hismile2nd
  3. Crest 3D White–
  4. Opalescence–
  5. White Glo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hismile4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Colgate Optic White3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Opalescence1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crest 3D White0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • White Glo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about teeth whitening brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for White Glo compared with other New Zealand teeth whitening brands?

White Glo against teeth whitening brands in New Zealand, by month

Share of searches by month for Hismile, Colgate Optic White, Crest 3D White, Opalescence, White Glo. The figures are in the table below the chart.

View monthly share of searches table
MonthHismileColgate Optic WhiteCrest 3D WhiteOpalescenceWhite Glo
Nov 202570.2%8.9%11.3%6.6%3.1%
Dec 202563.3%12.1%14.2%6.5%4%
Jan 202646.7%16.4%23.2%8.7%5%
Feb 202646.4%17.5%20.9%10.2%4.9%
Mar 202653.7%16.7%16.4%9.6%3.6%
Apr 202652%16.8%16.2%10.5%4.5%
May 202669.1%11.6%10%6.3%3.1%
Jun 202660.6%14.6%12.4%8.6%3.8%
Jul 202658.8%17%14.2%7.1%2.9%
Aug 202649.7%30.9%10.7%5.9%2.8%
Sep 202652.7%24.5%12%7.1%3.8%
Oct 202639%29.8%16.9%9%5.4%

  1. 1.Hismile

    39%

    Held 1st. 4.2K estimated branded searches, -30.9% vs prior month. Share -13.7 points.

  2. 2.Colgate Optic White

    29.8%

    Held 2nd. 3.2K estimated branded searches, +13.6% vs prior month. Share +5.3 points.

  3. 3.Crest 3D White

    16.9%

    Held 3rd. 1.8K estimated branded searches, +31.4% vs prior month. Share +4.9 points.

  4. 4.Opalescence

    9%

    Held 4th. 960 estimated branded searches, +18.5% vs prior month. Share +1.9 points.

  5. 5.White Glo

    5.4%

    Held 5th. 580 estimated branded searches, +34.9% vs prior month. Share +1.7 points.

Compare popularity between White Glo and its closest rivals

Every comparison with White Glo

4 comparisons

How has branded search demand for White Glo changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for White Glo in New Zealand rose from 380 to 580.
  • Across the 12 months ending October 2026, White Glo’s share of searches among teeth whitening brands in New Zealand increased from 3.1% to 5.4%.
  • Across the 12 months ending October 2026, White Glo’s share of searches among teeth whitening brands in New Zealand peaked at 5.4% in October 2026 and was lowest at 2.8% in August 2026.

How did search popularity change for New Zealand teeth whitening brands in October 2026?

5 changes

  1. In October 2026, Colgate Optic White gained share of searches among teeth whitening brands in New Zealand, from 24.5% to 29.8%.

  2. In October 2026, Crest 3D White gained share of searches among teeth whitening brands in New Zealand, from 12% to 16.9%.

  3. In October 2026, Opalescence gained share of searches among teeth whitening brands in New Zealand, from 7.1% to 9%.

  4. In October 2026, White Glo gained share of searches among teeth whitening brands in New Zealand, from 3.8% to 5.4%.

  5. In October 2026, Hismile lost share of searches among teeth whitening brands in New Zealand, from 52.7% to 39%.

How are White Glo’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using White Glo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • toothpaste white glo
  • white glo
  • white glo accelerator

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