How popular isColgate Optic White?
In October 2026, people searched for Colgate Optic White by name about 3,180 times in New Zealand, a 194.4% increase from the previous year. These searches made up 29.8% of all New Zealand teeth whitening brand searches, placing Colgate Optic White second out of five brands. When we asked both ChatGPT and Google AI Overviews about teeth whitening brands, Colgate Optic White appeared in three of the five answers and was the most recommended of the five.
Colgate Optic White is the second most searched of 5 competitors and the most recommended in the AI answers we collected.
HismileShare of searches 39%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Colgate Optic WhiteShare of searches 29.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Crest 3D WhiteShare of searches 16.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
OpalescenceShare of searches 9%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
White GloShare of searches 5.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top teeth whitening brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Colgate Optic White was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Colgate Optic White is the most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hismile4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Colgate Optic White3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Opalescence1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Crest 3D White0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- White Glo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about teeth whitening brands
5 answers
Asked ChatGPT
“Which teeth whitening brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best teeth whitening brands in New Zealand?”
Asked ChatGPT
“What's the best teeth whitening brand in New Zealand for whiter teeth?”
Searched Google, AI Overview
“best teeth whitening”
Searched Google, AI Overview
“whitening strips nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Colgate Optic White compared with other New Zealand teeth whitening brands?
Share of searches by month for Hismile, Colgate Optic White, Crest 3D White, Opalescence, White Glo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hismile | Colgate Optic White | Crest 3D White | Opalescence | White Glo |
|---|---|---|---|---|---|
| Nov 2025 | 70.2% | 8.9% | 11.3% | 6.6% | 3.1% |
| Dec 2025 | 63.3% | 12.1% | 14.2% | 6.5% | 4% |
| Jan 2026 | 46.7% | 16.4% | 23.2% | 8.7% | 5% |
| Feb 2026 | 46.4% | 17.5% | 20.9% | 10.2% | 4.9% |
| Mar 2026 | 53.7% | 16.7% | 16.4% | 9.6% | 3.6% |
| Apr 2026 | 52% | 16.8% | 16.2% | 10.5% | 4.5% |
| May 2026 | 69.1% | 11.6% | 10% | 6.3% | 3.1% |
| Jun 2026 | 60.6% | 14.6% | 12.4% | 8.6% | 3.8% |
| Jul 2026 | 58.8% | 17% | 14.2% | 7.1% | 2.9% |
| Aug 2026 | 49.7% | 30.9% | 10.7% | 5.9% | 2.8% |
| Sep 2026 | 52.7% | 24.5% | 12% | 7.1% | 3.8% |
| Oct 2026 | 39% | 29.8% | 16.9% | 9% | 5.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39% | 4.2K | -30.9% | -13.7 points | |
| 2, held 2nd | 29.8% | 3.2K | +13.6% | +5.3 points | |
| 3, held 3rd | 16.9% | 1.8K | +31.4% | +4.9 points | |
| 4, held 4th | 9% | 960 | +18.5% | +1.9 points | |
| 5, held 5th | 5.4% | 580 | +34.9% | +1.7 points |
1.
Hismile39%
Held 1st. 4.2K estimated branded searches, -30.9% vs prior month. Share -13.7 points.
29.8%
Held 2nd. 3.2K estimated branded searches, +13.6% vs prior month. Share +5.3 points.
16.9%
Held 3rd. 1.8K estimated branded searches, +31.4% vs prior month. Share +4.9 points.
9%
Held 4th. 960 estimated branded searches, +18.5% vs prior month. Share +1.9 points.
5.4%
Held 5th. 580 estimated branded searches, +34.9% vs prior month. Share +1.7 points.
Compare popularity between Colgate Optic White and its closest rivals
Every comparison with Colgate Optic White
4 comparisons
How has branded search demand for Colgate Optic White changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Colgate Optic White in New Zealand rose from 1.1K to 3.2K.
- Across the 12 months ending October 2026, Colgate Optic White’s share of searches among teeth whitening brands in New Zealand increased from 8.9% to 29.8%.
- Across the 12 months ending October 2026, Colgate Optic White’s share of searches among teeth whitening brands in New Zealand peaked at 30.9% in August 2026 and was lowest at 8.9% in November 2025.
- Across the 12 months ending October 2026, Colgate Optic White rose from 3rd to 2nd among teeth whitening brands in New Zealand.
How did search popularity change for New Zealand teeth whitening brands in October 2026?
5 changes
In October 2026, Colgate Optic White gained share of searches among teeth whitening brands in New Zealand, from 24.5% to 29.8%.
In October 2026, Crest 3D White gained share of searches among teeth whitening brands in New Zealand, from 12% to 16.9%.
In October 2026, Opalescence gained share of searches among teeth whitening brands in New Zealand, from 7.1% to 9%.
In October 2026, White Glo gained share of searches among teeth whitening brands in New Zealand, from 3.8% to 5.4%.
In October 2026, Hismile lost share of searches among teeth whitening brands in New Zealand, from 52.7% to 39%.
How are Colgate Optic White’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Colgate Optic White’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- colgate optic white paste
- colgate optic white proseries
- colgate optic white renewal
- colgateopticwhite
- optic white
- optic white proseries
- optic white toothpaste
Who owns Colgate Optic White?
Colgate Optic White is owned by Colgate. Brandwave also tracks Colgate, owned by the same company, in New Zealand.
Do you work for Colgate Optic White? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Colgate Optic White your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.