Brandwave

Colgate Optic White vs Opalescence:Which is more popular in New Zealand?

In October 2026, Colgate Optic White had more branded searches than Opalescence among teeth whitening brands in New Zealand. Colgate Optic White had about 3,180 branded searches, while Opalescence had 960. Colgate Optic White made up 29.8% of all teeth whitening brand searches we track, and Opalescence accounted for 9%. When we asked ChatGPT and Google AI Overviews about teeth whitening brands, Colgate Optic White appeared in three of the five answers and Opalescence in one. Colgate Optic White was mentioned before Opalescence in every answer.

Among teeth whitening brands in New Zealand in October 2026

Who do people search for more?

Colgate Optic White, about 3 searches for every 1 for Opalescence

Colgate Optic White 3.2K searchesOpalescence 960 searches

Who does AI mention more?

Colgate Optic White, mentioned in 3 of 5 answers, Opalescence in 1

Colgate Optic White in 3 of 5Opalescence in 1 of 5

Who does AI recommend more?

Colgate Optic White, named ahead of Opalescence in every answer

Colgate Optic White first in 3Opalescence never first

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Top teeth whitening brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Colgate Optic White was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Opalescence was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Colgate Optic White was listed before Opalescence in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Colgate Optic White1st
  2. Hismile2nd
  3. Crest 3D White–
  4. Opalescence–
  5. White Glo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hismile4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Colgate Optic White3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Opalescence1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crest 3D White0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • White Glo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about teeth whitening brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Colgate Optic White or Opalescence more popular in search?

This chart shows how often people search Google for Colgate Optic White and Opalescence by name. Each line represents a brand's share of searches for all five teeth whitening brands we track, month by month, from searches in New Zealand.

Colgate Optic White and Opalescence among teeth whitening brands in New Zealand, by month

Share of searches by month for Colgate Optic White, Opalescence. The figures are in the table below the chart.

View monthly share of searches table
MonthHismileColgate Optic WhiteCrest 3D WhiteOpalescenceWhite Glo
Nov 202570.2%8.9%11.3%6.6%3.1%
Dec 202563.3%12.1%14.2%6.5%4%
Jan 202646.7%16.4%23.2%8.7%5%
Feb 202646.4%17.5%20.9%10.2%4.9%
Mar 202653.7%16.7%16.4%9.6%3.6%
Apr 202652%16.8%16.2%10.5%4.5%
May 202669.1%11.6%10%6.3%3.1%
Jun 202660.6%14.6%12.4%8.6%3.8%
Jul 202658.8%17%14.2%7.1%2.9%
Aug 202649.7%30.9%10.7%5.9%2.8%
Sep 202652.7%24.5%12%7.1%3.8%
Oct 202639%29.8%16.9%9%5.4%

How has branded search for Colgate Optic White and Opalescence changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand teeth whitening brands in October 2026?

2 changes

  1. In October 2026, Colgate Optic White gained share of searches among teeth whitening brands in New Zealand, from 24.5% to 29.8%.

  2. In October 2026, Opalescence gained share of searches among teeth whitening brands in New Zealand, from 7.1% to 9%.

How are Colgate Optic White’s and Opalescence’s branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Colgate Optic White’s and Opalescence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Colgate Optic White

7 branded search terms

  • colgate optic white paste
  • colgate optic white proseries
  • colgate optic white renewal
  • colgateopticwhite
  • optic white
  • optic white proseries
  • optic white toothpaste

Opalescence

17 branded search terms

  • bleaching gel opalescence
  • dental whitening opalescence
  • opalescence
  • opalescence bleaching gel
  • opalescence dental bleach
  • opalescence go
  • opalescence teeth bleach
  • opalescence teeth bleaching gel
  • opalescence teeth whitening
  • opalescence teeth whitening gel
  • opalescence white
  • opalescence whitening
  • opalescence whitening gel
  • opalescence whitening toothpaste
  • opalescence whitening trays
  • teeth whitening products opalescence
  • teeth whitening with opalescence

How the Brand Demand Index is measured

Other head-to-heads among teeth whitening brands

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