Colgate Optic White vs Crest 3D White:Which is more popular in New Zealand?
In October 2026, Colgate Optic White had more branded searches than Crest 3D White among teeth whitening brands in New Zealand. Colgate Optic White had about 3,180 branded searches, while Crest 3D White had 1,800. Colgate Optic White made up 29.8% of all teeth whitening brand searches we track, and Crest 3D White accounted for 16.9%. When we asked ChatGPT and Google AI Overviews about teeth whitening brands, Colgate Optic White appeared in three of the five answers and Crest 3D White in none.
Who do people search for more?
Colgate Optic White, about 77% more searches than Crest 3D White
Who does AI mention more?
Colgate Optic White, mentioned in 3 of 5 answers, Crest 3D White in 0
Who does AI recommend more?
Colgate Optic White, the only one of the two named
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Top teeth whitening brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Colgate Optic White was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Crest 3D White did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hismile4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Colgate Optic White3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Opalescence1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Crest 3D White0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
White Glo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about teeth whitening brands
5 answers
Asked ChatGPT
“Which teeth whitening brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best teeth whitening brands in New Zealand?”
Asked ChatGPT
“What's the best teeth whitening brand in New Zealand for whiter teeth?”
Searched Google, AI Overview
“best teeth whitening”
Searched Google, AI Overview
“whitening strips nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Colgate Optic White or Crest 3D White more popular in search?
This chart shows how often people search Google for Colgate Optic White and Crest 3D White by name. Each line represents a brand's share of searches for all five teeth whitening brands we track, month by month, from searches in New Zealand.
Share of searches by month for Colgate Optic White, Crest 3D White. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hismile | Colgate Optic White | Crest 3D White | Opalescence | White Glo |
|---|---|---|---|---|---|
| Nov 2025 | 70.2% | 8.9% | 11.3% | 6.6% | 3.1% |
| Dec 2025 | 63.3% | 12.1% | 14.2% | 6.5% | 4% |
| Jan 2026 | 46.7% | 16.4% | 23.2% | 8.7% | 5% |
| Feb 2026 | 46.4% | 17.5% | 20.9% | 10.2% | 4.9% |
| Mar 2026 | 53.7% | 16.7% | 16.4% | 9.6% | 3.6% |
| Apr 2026 | 52% | 16.8% | 16.2% | 10.5% | 4.5% |
| May 2026 | 69.1% | 11.6% | 10% | 6.3% | 3.1% |
| Jun 2026 | 60.6% | 14.6% | 12.4% | 8.6% | 3.8% |
| Jul 2026 | 58.8% | 17% | 14.2% | 7.1% | 2.9% |
| Aug 2026 | 49.7% | 30.9% | 10.7% | 5.9% | 2.8% |
| Sep 2026 | 52.7% | 24.5% | 12% | 7.1% | 3.8% |
| Oct 2026 | 39% | 29.8% | 16.9% | 9% | 5.4% |
How has branded search for Colgate Optic White and Crest 3D White changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: Colgate Optic White took it in March 2026.
- Across the 12 months ending October 2026, Colgate Optic White’s share of searches among teeth whitening brands in New Zealand moved from 8.9% to 29.8%, and its estimated monthly branded searches moved from 1.1K to 3.2K.
- Across the 12 months ending October 2026, Crest 3D White’s share of searches among teeth whitening brands in New Zealand moved from 11.3% to 16.9%, and its estimated monthly branded searches moved from 1.4K to 1.8K.
How did search popularity change for New Zealand teeth whitening brands in October 2026?
2 changes
In October 2026, Colgate Optic White gained share of searches among teeth whitening brands in New Zealand, from 24.5% to 29.8%.
In October 2026, Crest 3D White gained share of searches among teeth whitening brands in New Zealand, from 12% to 16.9%.
How are Colgate Optic White’s and Crest 3D White’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Colgate Optic White’s and Crest 3D White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Colgate Optic White
7 branded search terms
- colgate optic white paste
- colgate optic white proseries
- colgate optic white renewal
- colgateopticwhite
- optic white
- optic white proseries
- optic white toothpaste
Crest 3D White
3 branded search terms
- crest 3d white
- crest 3d white atrips
- crest whitening strips
Other head-to-heads among teeth whitening brands
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