Colgate Optic White vs White Glo:Which is more popular in New Zealand?
In October 2026, Colgate Optic White had more branded searches than White Glo among teeth whitening brands in New Zealand. Colgate Optic White had about 3,180 branded searches, while White Glo had 580. Colgate Optic White made up 29.8% of all teeth whitening brand searches we track, and White Glo accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about teeth whitening brands, Colgate Optic White appeared in three of the five answers and White Glo in none.
Who do people search for more?
Colgate Optic White, about 5 searches for every 1 for White Glo
Who does AI mention more?
Colgate Optic White, mentioned in 3 of 5 answers, White Glo in 0
Who does AI recommend more?
Colgate Optic White, the only one of the two named
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Top teeth whitening brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Colgate Optic White was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. White Glo did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hismile4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Colgate Optic White3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Opalescence1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Crest 3D White0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
White Glo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about teeth whitening brands
5 answers
Asked ChatGPT
“Which teeth whitening brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best teeth whitening brands in New Zealand?”
Asked ChatGPT
“What's the best teeth whitening brand in New Zealand for whiter teeth?”
Searched Google, AI Overview
“best teeth whitening”
Searched Google, AI Overview
“whitening strips nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Colgate Optic White or White Glo more popular in search?
This chart shows how often people search Google for Colgate Optic White and White Glo by name. Each line represents a brand's share of searches for all five teeth whitening brands we track, month by month, from searches in New Zealand.
Share of searches by month for Colgate Optic White, White Glo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hismile | Colgate Optic White | Crest 3D White | Opalescence | White Glo |
|---|---|---|---|---|---|
| Nov 2025 | 70.2% | 8.9% | 11.3% | 6.6% | 3.1% |
| Dec 2025 | 63.3% | 12.1% | 14.2% | 6.5% | 4% |
| Jan 2026 | 46.7% | 16.4% | 23.2% | 8.7% | 5% |
| Feb 2026 | 46.4% | 17.5% | 20.9% | 10.2% | 4.9% |
| Mar 2026 | 53.7% | 16.7% | 16.4% | 9.6% | 3.6% |
| Apr 2026 | 52% | 16.8% | 16.2% | 10.5% | 4.5% |
| May 2026 | 69.1% | 11.6% | 10% | 6.3% | 3.1% |
| Jun 2026 | 60.6% | 14.6% | 12.4% | 8.6% | 3.8% |
| Jul 2026 | 58.8% | 17% | 14.2% | 7.1% | 2.9% |
| Aug 2026 | 49.7% | 30.9% | 10.7% | 5.9% | 2.8% |
| Sep 2026 | 52.7% | 24.5% | 12% | 7.1% | 3.8% |
| Oct 2026 | 39% | 29.8% | 16.9% | 9% | 5.4% |
How has branded search for Colgate Optic White and White Glo changed in New Zealand over the last 12 months?
3 findings
- Colgate Optic White was ahead of White Glo in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Colgate Optic White’s share of searches among teeth whitening brands in New Zealand moved from 8.9% to 29.8%, and its estimated monthly branded searches moved from 1.1K to 3.2K.
- Across the 12 months ending October 2026, White Glo’s share of searches among teeth whitening brands in New Zealand moved from 3.1% to 5.4%, and its estimated monthly branded searches moved from 380 to 580.
How did search popularity change for New Zealand teeth whitening brands in October 2026?
2 changes
In October 2026, Colgate Optic White gained share of searches among teeth whitening brands in New Zealand, from 24.5% to 29.8%.
In October 2026, White Glo gained share of searches among teeth whitening brands in New Zealand, from 3.8% to 5.4%.
How are Colgate Optic White’s and White Glo’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Colgate Optic White’s and White Glo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Colgate Optic White
7 branded search terms
- colgate optic white paste
- colgate optic white proseries
- colgate optic white renewal
- colgateopticwhite
- optic white
- optic white proseries
- optic white toothpaste
White Glo
3 branded search terms
- toothpaste white glo
- white glo
- white glo accelerator
Other head-to-heads among teeth whitening brands
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