Teeth whitening strip brands in New Zealand:Which are most popular?

Name: Teeth whitening strip brands in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Colgate was the most searched teeth whitening strip brand in New Zealand, accounting for 47% of all searches among the three brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Oral-B was mentioned most often, in four of the five answers. Oral-B was recommended most often, coming first in all three responses that gave a list.

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Top teeth whitening strip brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Oral-B was mentioned most often, in four of the five answers. Oral-B was recommended most often, coming first in all three answers that gave a list. Hismile was second. Colgate, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Oral-B	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Hismile	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Colgate	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Oral-B4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hismile3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Colgate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about teeth whitening strip brands

5 answers

Asked ChatGPT
“Which teeth whitening strip brand should I buy in New Zealand?”
1. 1Oral-B
2. 2Hismile
Asked ChatGPT
“What are the best teeth whitening strip brands in New Zealand?”
1. 1Oral-B
2. 2Hismile
Asked ChatGPT
“What's the best teeth whitening strip brand in New Zealand for whiter teeth?”
1. 1Oral-B
2. 2Hismile
Searched Google, AI Overview
“best whitening strips”
Searched Google, AI Overview
“at home whitening strips”
1. 1Oral-B

Not named in any answer:

Colgate

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which teeth whitening strip brands do people search for most?

This chart shows how often people search Google for each teeth whitening strip brand by name. Each line represents a brand's share of searches for all three teeth whitening strip brands we track, month by month, from searches in New Zealand.

Share of searches among teeth whitening strip brands in New Zealand, by month

Month	Colgate	Hismile	Oral-B
Nov 2025	23.5%	63.5%	13%
Dec 2025	39%	45.7%	15.3%
Jan 2026	46.2%	36%	17.8%
Feb 2026	45%	36.8%	18.2%
Mar 2026	41.7%	42.2%	16.1%
Apr 2026	44%	39.9%	16.1%
May 2026	30.5%	56.9%	12.6%
Jun 2026	33.2%	52.7%	14.1%
Jul 2026	33.5%	54%	12.5%
Aug 2026	37.1%	49.9%	13%
Sep 2026	37.4%	47.6%	15.1%
Oct 2026	47%	35.5%	17.6%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	Colgate	47%	5.3K	+14.8%	+9.6 pointsmoved from 2nd to 1st
2, moved from 1st to 2nd	Hismile	35.5%	4K	-31.9%	-12.1 pointsmoved from 1st to 2nd
3, held 3rd	Oral-B Procter & Gamble	17.6%	2K	+6.4%	+2.5 points

1.Colgate
47%
Moved from 2nd to 1st. 5.3K estimated branded searches, +14.8% vs prior month. Share +9.6 points.
2.Hismile
35.5%
Moved from 1st to 2nd. 4K estimated branded searches, -31.9% vs prior month. Share -12.1 points.
3.Oral-B
17.6%
Held 3rd. 2K estimated branded searches, +6.4% vs prior month. Share +2.5 points.

Which brand is most popular in search among teeth whitening strip brands in New Zealand?

3 brands

In October 2026, Colgate was the most searched among teeth whitening strip brands in New Zealand, with an estimated 5.3K branded searches, 47% of all searches for the three tracked by the Brandwave Brand Demand Index. Hismile is in 2nd place, 11.5 percentage points behind at 35.5%.

New Zealand teeth whitening strip brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Colgate	23.5% → 47%	47%Oct 2026	23.5%Nov 2025	2nd → 1st
Hismile	63.5% → 35.5%	63.5%Nov 2025	35.5%Oct 2026	1st → 2nd
Oral-B	13% → 17.6%	18.2%Feb 2026	12.5%Jul 2026	3rd

Each finding as a sentence

Across the 12 months ending October 2026, Colgate’s share of searches among teeth whitening strip brands in New Zealand increased from 23.5% to 47%.
Across the 12 months ending October 2026, Hismile’s share of searches among teeth whitening strip brands in New Zealand decreased from 63.5% to 35.5%.
Across the 12 months ending October 2026, Oral-B’s share of searches among teeth whitening strip brands in New Zealand increased from 13% to 17.6%.
Across the 12 months ending October 2026, Oral-B’s share of searches among teeth whitening strip brands in New Zealand peaked at 18.2% in February 2026 and was lowest at 12.5% in July 2026.
Across the 12 months ending October 2026, Colgate rose from 2nd to 1st among teeth whitening strip brands in New Zealand.
Across the 12 months ending October 2026, Hismile fell from 1st to 2nd among teeth whitening strip brands in New Zealand.

How did search popularity change for New Zealand teeth whitening strip brands in October 2026?

3 changes

In October 2026, Colgate overtook Hismile to become the leader among teeth whitening strip brands in New Zealand, with 47% of the searches.
In October 2026, Oral-B gained share of searches among teeth whitening strip brands in New Zealand, from 15.1% to 17.6%.
In October 2026, Hismile lost share of searches among teeth whitening strip brands in New Zealand, from 47.6% to 35.5%.

How are branded searches counted for teeth whitening strip brands?

20 search terms

Each brand's share of searches among teeth whitening strip brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.