Brandwave

How popular isOral-B?

In October 2026, people searched for Oral-B by name about 2,600 times in New Zealand, a 30.7% increase from the previous year. These searches made up 17.6% of all New Zealand teeth whitening strip brand searches, placing Oral-B third out of three brands. When we asked both ChatGPT and Google AI Overviews about teeth whitening strip brands, Oral-B appeared in four of the five answers and was the most recommended of the three.

Search and AI answers in October 2026

Oral-B is the third most searched of 3 competitors and the most recommended in the AI answers we collected.

  1. ColgateShare of searches 47%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. HismileShare of searches 35.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Oral-BShare of searches 17.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top teeth whitening strip brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Oral-B was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Oral-B is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Oral-B1st
  2. Hismile2nd
  3. Colgate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Oral-B4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hismile3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Colgate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about teeth whitening strip brands

5 answers

  • Asked ChatGPT

    “Which teeth whitening strip brand should I buy in New Zealand?”

    1. 1Oral-B
    2. 2Hismile

  • Asked ChatGPT

    “What are the best teeth whitening strip brands in New Zealand?”

    1. 1Oral-B
    2. 2Hismile

  • Asked ChatGPT

    “What's the best teeth whitening strip brand in New Zealand for whiter teeth?”

    1. 1Oral-B
    2. 2Hismile

  • Searched Google, AI Overview

    “best whitening strips”

    1. Searched Google, AI Overview

      “at home whitening strips”

      1. 1Oral-B

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    How often do people search for Oral-B compared with other New Zealand teeth whitening strip brands?

    Oral-B against teeth whitening strip brands in New Zealand, by month

    Share of searches by month for Colgate, Hismile, Oral-B. The figures are in the table below the chart.

    View monthly share of searches table
    MonthColgateHismileOral-B
    Nov 202523.5%63.5%13%
    Dec 202539%45.7%15.3%
    Jan 202646.2%36%17.8%
    Feb 202645%36.8%18.2%
    Mar 202641.7%42.2%16.1%
    Apr 202644%39.9%16.1%
    May 202630.5%56.9%12.6%
    Jun 202633.2%52.7%14.1%
    Jul 202633.5%54%12.5%
    Aug 202637.1%49.9%13%
    Sep 202637.4%47.6%15.1%
    Oct 202647%35.5%17.6%

    1. 1.Colgate

      47%

      Moved from 2nd to 1st. 5.3K estimated branded searches, +14.8% vs prior month. Share +9.6 points.

    2. 2.Hismile

      35.5%

      Moved from 1st to 2nd. 4K estimated branded searches, -31.9% vs prior month. Share -12.1 points.

    3. 3.Oral-B

      17.6%

      Held 3rd. 2K estimated branded searches, +6.4% vs prior month. Share +2.5 points.

    Compare popularity between Oral-B and its closest rivals

    Every comparison with Oral-B

    9 comparisons

    How has branded search demand for Oral-B changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending October 2026, estimated monthly branded searches for Oral-B in New Zealand rose from 2K to 2.6K.
    • Across the 12 months ending October 2026, Oral-B’s share of searches among teeth whitening strip brands in New Zealand increased from 13% to 17.6%.
    • Across the 12 months ending October 2026, Oral-B’s share of searches among teeth whitening strip brands in New Zealand peaked at 18.2% in February 2026 and was lowest at 12.5% in July 2026.

    How did search popularity change for New Zealand teeth whitening strip brands in October 2026?

    3 changes

    1. In October 2026, Colgate overtook Hismile to become the leader among teeth whitening strip brands in New Zealand, with 47% of the searches.

    2. In October 2026, Oral-B gained share of searches among teeth whitening strip brands in New Zealand, from 15.1% to 17.6%.

    3. In October 2026, Hismile lost share of searches among teeth whitening strip brands in New Zealand, from 47.6% to 35.5%.

    How are Oral-B’s branded searches counted?

    6 search terms

    Brandwave collects information about searches that people make online using Oral-B’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • brush oral b
    • oral b
    • oral b ii
    • oral b toothpaste
    • oralb
    • oralb toothpaste

    How the Brand Demand Index is measured

    Who owns Oral-B?

    Oral-B is owned by Procter & Gamble. Brandwave also tracks Native, Ambi Pur, Braun, Braun Silk-expert, Fairy, Gillette, Head & Shoulders, Old Spice, Pampers, Pantene and Tide, owned by the same company, in New Zealand.

    Do you work for Oral-B? To request corrections or removal please contact us via our support page and we will be happy to assist.

    Where does Oral-B compete?

    Oral-B is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Oral care brands4th of 911.5%Show ranking
    Teeth whitening strip brands3rd of 317.6%Shown above
    Brush heads brands2nd of 331.6%Show ranking
    Creator with pink hair and a pink jacket

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