Brandwave

How popular isOral-B?

In October 2026, people searched for Oral-B by name about 2,600 times in New Zealand, a 30.7% increase from the previous year. These searches made up 31.6% of all New Zealand brush heads brand searches, placing Oral-B second out of three brands. When we asked both ChatGPT and Google AI Overviews about brush heads brands, Oral-B appeared in all answers and was the most recommended of the three.

Search and AI answers in October 2026

Oral-B is the second most searched of 3 competitors and the most recommended in the AI answers we collected.

  1. Philips SonicareShare of searches 43.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Oral-BShare of searches 31.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. WaterpikShare of searches 25.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top brush heads brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Oral-B appeared in all five answers. Oral-B is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Oral-B1st
  2. Philips Sonicare2nd
  3. Waterpik–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips Sonicare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oral-B5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Waterpik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brush heads brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Oral-B compared with other New Zealand brush heads brands?

Oral-B against brush heads brands in New Zealand, by month

Share of searches by month for Philips Sonicare, Oral-B, Waterpik. The figures are in the table below the chart.

View monthly share of searches table
MonthPhilips SonicareOral-BWaterpik
Nov 202529.9%33.4%36.7%
Dec 202526.4%30.8%42.8%
Jan 202633.7%36.5%29.8%
Feb 202631.9%34.3%33.8%
Mar 202633.8%36.5%29.7%
Apr 202635.2%34.5%30.3%
May 202636.5%36.3%27.3%
Jun 202638.2%34.1%27.7%
Jul 202646.9%32.7%20.4%
Aug 202644.9%31.5%23.6%
Sep 202640.6%35.2%24.2%
Oct 202643.2%31.6%25.2%

  1. 1.Philips Sonicare

    43.2%

    Held 1st. 2.8K estimated branded searches, +26.1% vs prior month. Share +2.6 points.

  2. 2.Oral-B

    31.6%

    Held 2nd. 2K estimated branded searches, +6.3% vs prior month. Share -3.6 points.

  3. 3.Waterpik

    25.2%

    Held 3rd. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.9 points.

Compare popularity between Oral-B and its closest rivals

Every comparison with Oral-B

9 comparisons

How has branded search demand for Oral-B changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Oral-B in New Zealand rose from 2K to 2.6K.
  • Across the 12 months ending October 2026, Oral-B’s share of searches among brush heads brands in New Zealand decreased from 33.4% to 31.6%.
  • Across the 12 months ending October 2026, Oral-B’s share of searches among brush heads brands in New Zealand peaked at 36.5% in March 2026 and was lowest at 30.8% in December 2025.

How did search popularity change for New Zealand brush heads brands in October 2026?

3 changes

  1. In October 2026, Philips Sonicare gained share of searches among brush heads brands in New Zealand, from 40.6% to 43.2%.

  2. In October 2026, Waterpik gained share of searches among brush heads brands in New Zealand, from 24.2% to 25.2%.

  3. In October 2026, Oral-B lost share of searches among brush heads brands in New Zealand, from 35.2% to 31.6%.

How are Oral-B’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Oral-B’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • brush oral b
  • oral b
  • oral b ii
  • oral b toothpaste
  • oralb
  • oralb toothpaste

How the Brand Demand Index is measured

Who owns Oral-B?

Oral-B is owned by Procter & Gamble. Brandwave also tracks Native, Ambi Pur, Braun, Braun Silk-expert, Fairy, Gillette, Head & Shoulders, Old Spice, Pampers, Pantene and Tide, owned by the same company, in New Zealand.

Do you work for Oral-B? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Oral-B compete?

Oral-B is ranked by how often people search for it in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Oral care brands4th of 911.5%Show ranking
Teeth whitening strip brands3rd of 317.6%Show ranking
Brush heads brands2nd of 331.6%Shown above
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Is Oral-B your brand?

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