Brandwave

Oral-B vs Philips Sonicare:Which is more popular in New Zealand?

In October 2026, Philips Sonicare had more branded searches than Oral-B among brush heads brands in New Zealand. Philips Sonicare had about 2,750 branded searches, while Oral-B had 2,010. Philips Sonicare made up 43.2% of all brush heads brand searches we track, and Oral-B accounted for 31.6%. When we asked ChatGPT and Google AI Overviews about brush heads brands, both Oral-B and Philips Sonicare appeared in all five answers. Oral-B was mentioned before Philips Sonicare in three out of five answers.

Among brush heads brands in New Zealand in October 2026

Who do people search for more?

Philips Sonicare, about 37% more searches than Oral-B

Philips Sonicare 2.8K searchesOral-B 2K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Oral-B in 5 of 5Philips Sonicare in 5 of 5

Who does AI recommend more?

Oral-B, named ahead of Philips Sonicare in 3 of 5 answers

Oral-B first in 3Philips Sonicare first in 2

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Top brush heads brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Oral-B and Philips Sonicare showed up in all five answers. Oral-B was listed before Philips Sonicare in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Oral-B1st
  2. Philips Sonicare2nd
  3. Waterpik–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips Sonicare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oral-B5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Waterpik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brush heads brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Oral-B or Philips Sonicare more popular in search?

This chart shows how often people search Google for Oral-B and Philips Sonicare by name. Each line represents a brand's share of searches for all three brush heads brands we track, month by month, from searches in New Zealand.

Oral-B and Philips Sonicare among brush heads brands in New Zealand, by month

Share of searches by month for Philips Sonicare, Oral-B. The figures are in the table below the chart.

View monthly share of searches table
MonthPhilips SonicareOral-BWaterpik
Nov 202529.9%33.4%36.7%
Dec 202526.4%30.8%42.8%
Jan 202633.7%36.5%29.8%
Feb 202631.9%34.3%33.8%
Mar 202633.8%36.5%29.7%
Apr 202635.2%34.5%30.3%
May 202636.5%36.3%27.3%
Jun 202638.2%34.1%27.7%
Jul 202646.9%32.7%20.4%
Aug 202644.9%31.5%23.6%
Sep 202640.6%35.2%24.2%
Oct 202643.2%31.6%25.2%

How has branded search for Oral-B and Philips Sonicare changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending October 2026: Philips Sonicare took it in April 2026.
  • Across the 12 months ending October 2026, Oral-B’s share of searches among brush heads brands in New Zealand moved from 33.4% to 31.6%, and its estimated monthly branded searches moved from 1.7K to 2K.
  • Across the 12 months ending October 2026, Philips Sonicare’s share of searches among brush heads brands in New Zealand moved from 29.9% to 43.2%, and its estimated monthly branded searches moved from 1.6K to 2.8K.

How did search popularity change for New Zealand brush heads brands in October 2026?

2 changes

  1. In October 2026, Philips Sonicare gained share of searches among brush heads brands in New Zealand, from 40.6% to 43.2%.

  2. In October 2026, Oral-B lost share of searches among brush heads brands in New Zealand, from 35.2% to 31.6%.

How are Oral-B’s and Philips Sonicare’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Oral-B’s and Philips Sonicare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oral-B

4 branded search terms

  • brush oral b
  • oral b
  • oral b ii
  • oralb

Philips Sonicare

9 branded search terms

  • 4300 sonicare
  • philip sonicare 4100
  • philips sonicare
  • philips sonicare 2100
  • philips sonicare heads
  • philipssonicare
  • sonicare
  • sonicare 4100
  • sonicare tooth

How the Brand Demand Index is measured

Other head-to-heads among brush heads brands

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