Brandwave

How popular isWaterpik?

In October 2026, people searched for Waterpik by name about 1,600 times in New Zealand, a 15.8% decrease from the previous year. These searches made up 25.2% of all New Zealand brush heads brand searches, placing Waterpik third out of three brands. When we asked both ChatGPT and Google AI Overviews about brush heads brands, Waterpik did not appear in any of the answers.

Search and AI answers in October 2026

Waterpik is the third most searched of 3 competitors and not named in the AI answers we collected.

  1. Philips SonicareShare of searches 43.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Oral-BShare of searches 31.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. WaterpikShare of searches 25.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top brush heads brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Waterpik did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Oral-B1st
  2. Philips Sonicare2nd
  3. Waterpik–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips Sonicare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oral-B5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Waterpik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brush heads brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Waterpik compared with other New Zealand brush heads brands?

Waterpik against brush heads brands in New Zealand, by month

Share of searches by month for Philips Sonicare, Oral-B, Waterpik. The figures are in the table below the chart.

View monthly share of searches table
MonthPhilips SonicareOral-BWaterpik
Nov 202529.9%33.4%36.7%
Dec 202526.4%30.8%42.8%
Jan 202633.7%36.5%29.8%
Feb 202631.9%34.3%33.8%
Mar 202633.8%36.5%29.7%
Apr 202635.2%34.5%30.3%
May 202636.5%36.3%27.3%
Jun 202638.2%34.1%27.7%
Jul 202646.9%32.7%20.4%
Aug 202644.9%31.5%23.6%
Sep 202640.6%35.2%24.2%
Oct 202643.2%31.6%25.2%

  1. 1.Philips Sonicare

    43.2%

    Held 1st. 2.8K estimated branded searches, +26.1% vs prior month. Share +2.6 points.

  2. 2.Oral-B

    31.6%

    Held 2nd. 2K estimated branded searches, +6.3% vs prior month. Share -3.6 points.

  3. 3.Waterpik

    25.2%

    Held 3rd. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.9 points.

Compare popularity between Waterpik and its closest rivals

Every comparison with Waterpik

8 comparisons

How has branded search demand for Waterpik changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Waterpik in New Zealand fell from 1.9K to 1.6K.
  • Across the 12 months ending October 2026, Waterpik’s share of searches among brush heads brands in New Zealand decreased from 36.7% to 25.2%.
  • Across the 12 months ending October 2026, Waterpik’s share of searches among brush heads brands in New Zealand peaked at 42.8% in December 2025 and was lowest at 20.4% in July 2026.
  • Across the 12 months ending October 2026, Waterpik fell from 1st to 3rd among brush heads brands in New Zealand.

How did search popularity change for New Zealand brush heads brands in October 2026?

3 changes

  1. In October 2026, Philips Sonicare gained share of searches among brush heads brands in New Zealand, from 40.6% to 43.2%.

  2. In October 2026, Waterpik gained share of searches among brush heads brands in New Zealand, from 24.2% to 25.2%.

  3. In October 2026, Oral-B lost share of searches among brush heads brands in New Zealand, from 35.2% to 31.6%.

How are Waterpik’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Waterpik’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • waterpik

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How the Brand Demand Index is measured

Where does Waterpik compete?

Waterpik is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Oral care brands6th of 97.1%Show ranking
Brush heads brands3rd of 325.2%Shown above
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