Macleans vs Waterpik:Which is more popular in New Zealand?
In October 2026, Waterpik had more branded searches than Macleans among oral care brands in New Zealand. Waterpik had about 1,600 branded searches, while Macleans had 280. Waterpik made up 7.1% of all oral care brand searches we track, and Macleans accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about oral care brands, Macleans appeared in two of the five answers and Waterpik in none.
Who do people search for more?
Waterpik, about 6 searches for every 1 for Macleans
Who does AI mention more?
Macleans, mentioned in 2 of 5 answers, Waterpik in 0
Who does AI recommend more?
Macleans, the only one of the two named
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Top oral care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Macleans was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Waterpik did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Colgate1st
Sensodyne2nd
Oral-B3rd
Listerine4th
Grin Natural5th- Macleans6th
Philips Sonicare7th- Waterpik–
Corsodyl–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Colgate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sensodyne4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Oral-B4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Grin Natural2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Macleans2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Philips Sonicare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Listerine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Waterpik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Corsodyl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about oral care brands
5 answers
Asked ChatGPT
“Which oral care brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best oral care brands in New Zealand?”
Asked ChatGPT
“What's the best oral care brand in New Zealand for daily oral hygiene?”
Searched Google, AI Overview
“toothpaste nz”
Searched Google, AI Overview
“mouthwash brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Macleans or Waterpik more popular in search?
This chart shows how often people search Google for Macleans and Waterpik by name. Each line represents a brand's share of searches for all nine oral care brands we track, month by month, from searches in New Zealand.
Share of searches by month for Waterpik, Macleans. The figures are in the table below the chart.
View monthly share of searches table
| Month | Colgate | Sensodyne | Philips Sonicare | Oral-B | Listerine | Waterpik | Grin Natural | Macleans | Corsodyl |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 22.4% | 14.5% | 18.3% | 14% | 10.1% | 13.4% | 4.9% | 1.8% | 0.7% |
| Dec 2025 | 27.7% | 13.8% | 15.7% | 12.3% | 9.5% | 14.9% | 4.3% | 1.1% | 0.74% |
| Jan 2026 | 28% | 17% | 15.4% | 12.4% | 10.8% | 8.5% | 5.2% | 1.6% | 1% |
| Feb 2026 | 26.1% | 19.6% | 14.6% | 12% | 10.4% | 9.5% | 5.4% | 1.2% | 1.2% |
| Mar 2026 | 28.5% | 19.1% | 14.7% | 11.9% | 10.4% | 8% | 4.7% | 1.7% | 0.99% |
| Apr 2026 | 27.8% | 21% | 15.7% | 10.9% | 10.1% | 7.8% | 4.6% | 1.1% | 0.9% |
| May 2026 | 27.3% | 21% | 16% | 11.1% | 10.6% | 7% | 5% | 1.3% | 0.65% |
| Jun 2026 | 25.4% | 22.1% | 16.2% | 11% | 10.7% | 7.4% | 5.3% | 1.3% | 0.57% |
| Jul 2026 | 25.1% | 25.9% | 17.7% | 10% | 9.8% | 5% | 4.3% | 1.5% | 0.6% |
| Aug 2026 | 25.1% | 23.5% | 18.3% | 10.2% | 10% | 6.3% | 4.7% | 1.3% | 0.53% |
| Sep 2026 | 25.5% | 21.3% | 17.5% | 12.3% | 9.3% | 6.7% | 5.4% | 1.1% | 0.67% |
| Oct 2026 | 24.4% | 21.5% | 19.3% | 11.5% | 9.5% | 7.1% | 5% | 1.2% | 0.35% |
How has branded search for Macleans and Waterpik changed in New Zealand over the last 12 months?
3 findings
- Waterpik was ahead of Macleans in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Macleans’ share of searches among oral care brands in New Zealand moved from 1.8% to 1.2%, and its estimated monthly branded searches moved from 250 to 280.
- Across the 12 months ending October 2026, Waterpik’s share of searches among oral care brands in New Zealand moved from 13.4% to 7.1%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for New Zealand oral care brands in October 2026?
2 changes
Waterpik’s share of searches among oral care brands in New Zealand has gained ground for 3 months in a row, from 5% to 7.1% in October 2026.
Estimated monthly branded searches for Macleans in New Zealand rose 12% over 12 measured months, from 250 to 280 in October 2026.
How are Macleans’ and Waterpik’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Macleans’ and Waterpik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among oral care brands
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