Oral-B vs Waterpik:Which is more popular in New Zealand?
In October 2026, Oral-B had more branded searches than Waterpik among brush heads brands in New Zealand. Oral-B had about 2,010 branded searches, while Waterpik had 1,600. Oral-B made up 31.6% of all brush heads brand searches we track, and Waterpik accounted for 25.2%. When we asked ChatGPT and Google AI Overviews about brush heads brands, Oral-B appeared in all five answers and Waterpik in none.
Who do people search for more?
Oral-B, about 26% more searches than Waterpik
Who does AI mention more?
Oral-B, mentioned in every answer we collected
Who does AI recommend more?
Oral-B, the only one of the two named
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Top brush heads brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oral-B appeared in all five answers. Waterpik did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Philips Sonicare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Oral-B5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Waterpik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about brush heads brands
5 answers
Asked ChatGPT
“Which toothbrush head brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best toothbrush head brands in New Zealand?”
Asked ChatGPT
“What's the best toothbrush head brand in New Zealand for an electric toothbrush?”
Searched Google, AI Overview
“best toothbrush heads”
Searched Google, AI Overview
“replacement toothbrush heads”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Oral-B or Waterpik more popular in search?
This chart shows how often people search Google for Oral-B and Waterpik by name. Each line represents a brand's share of searches for all three brush heads brands we track, month by month, from searches in New Zealand.
Share of searches by month for Oral-B, Waterpik. The figures are in the table below the chart.
View monthly share of searches table
| Month | Philips Sonicare | Oral-B | Waterpik |
|---|---|---|---|
| Nov 2025 | 29.9% | 33.4% | 36.7% |
| Dec 2025 | 26.4% | 30.8% | 42.8% |
| Jan 2026 | 33.7% | 36.5% | 29.8% |
| Feb 2026 | 31.9% | 34.3% | 33.8% |
| Mar 2026 | 33.8% | 36.5% | 29.7% |
| Apr 2026 | 35.2% | 34.5% | 30.3% |
| May 2026 | 36.5% | 36.3% | 27.3% |
| Jun 2026 | 38.2% | 34.1% | 27.7% |
| Jul 2026 | 46.9% | 32.7% | 20.4% |
| Aug 2026 | 44.9% | 31.5% | 23.6% |
| Sep 2026 | 40.6% | 35.2% | 24.2% |
| Oct 2026 | 43.2% | 31.6% | 25.2% |
How has branded search for Oral-B and Waterpik changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: Oral-B took it in January 2026.
- Across the 12 months ending October 2026, Oral-B’s share of searches among brush heads brands in New Zealand moved from 33.4% to 31.6%, and its estimated monthly branded searches moved from 1.7K to 2K.
- Across the 12 months ending October 2026, Waterpik’s share of searches among brush heads brands in New Zealand moved from 36.7% to 25.2%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for New Zealand brush heads brands in October 2026?
2 changes
In October 2026, Waterpik gained share of searches among brush heads brands in New Zealand, from 24.2% to 25.2%.
In October 2026, Oral-B lost share of searches among brush heads brands in New Zealand, from 35.2% to 31.6%.
How are Oral-B’s and Waterpik’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Oral-B’s and Waterpik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among brush heads brands
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