Brandwave

Philips Sonicare vs Waterpik:Which is more popular in New Zealand?

In October 2026, Philips Sonicare had more branded searches than Waterpik among brush heads brands in New Zealand. Philips Sonicare had about 2,750 branded searches, while Waterpik had 1,600. Philips Sonicare made up 43.2% of all brush heads brand searches we track, and Waterpik accounted for 25.2%. When we asked ChatGPT and Google AI Overviews about brush heads brands, Philips Sonicare appeared in all five answers and Waterpik in none.

Among brush heads brands in New Zealand in October 2026

Who do people search for more?

Philips Sonicare, about 72% more searches than Waterpik

Philips Sonicare 2.8K searchesWaterpik 1.6K searches

Who does AI mention more?

Philips Sonicare, mentioned in every answer we collected

Philips Sonicare in 5 of 5Waterpik in 0 of 5

Who does AI recommend more?

Philips Sonicare, the only one of the two named

Philips Sonicare first in 5Waterpik never named

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Top brush heads brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips Sonicare appeared in all five answers. Waterpik did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Oral-B1st
  2. Philips Sonicare2nd
  3. Waterpik–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips Sonicare5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Oral-B5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Waterpik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brush heads brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Philips Sonicare or Waterpik more popular in search?

This chart shows how often people search Google for Philips Sonicare and Waterpik by name. Each line represents a brand's share of searches for all three brush heads brands we track, month by month, from searches in New Zealand.

Philips Sonicare and Waterpik among brush heads brands in New Zealand, by month

Share of searches by month for Philips Sonicare, Waterpik. The figures are in the table below the chart.

View monthly share of searches table
MonthPhilips SonicareOral-BWaterpik
Nov 202529.9%33.4%36.7%
Dec 202526.4%30.8%42.8%
Jan 202633.7%36.5%29.8%
Feb 202631.9%34.3%33.8%
Mar 202633.8%36.5%29.7%
Apr 202635.2%34.5%30.3%
May 202636.5%36.3%27.3%
Jun 202638.2%34.1%27.7%
Jul 202646.9%32.7%20.4%
Aug 202644.9%31.5%23.6%
Sep 202640.6%35.2%24.2%
Oct 202643.2%31.6%25.2%

How has branded search for Philips Sonicare and Waterpik changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending October 2026: Philips Sonicare took it in January 2026, Waterpik took it in February 2026, Philips Sonicare took it in March 2026.
  • Across the 12 months ending October 2026, Philips Sonicare’s share of searches among brush heads brands in New Zealand moved from 29.9% to 43.2%, and its estimated monthly branded searches moved from 1.6K to 2.8K.
  • Across the 12 months ending October 2026, Waterpik’s share of searches among brush heads brands in New Zealand moved from 36.7% to 25.2%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

How did search popularity change for New Zealand brush heads brands in October 2026?

2 changes

  1. In October 2026, Philips Sonicare gained share of searches among brush heads brands in New Zealand, from 40.6% to 43.2%.

  2. In October 2026, Waterpik gained share of searches among brush heads brands in New Zealand, from 24.2% to 25.2%.

How are Philips Sonicare’s and Waterpik’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Philips Sonicare’s and Waterpik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Philips Sonicare

9 branded search terms

  • 4300 sonicare
  • philip sonicare 4100
  • philips sonicare
  • philips sonicare 2100
  • philips sonicare heads
  • philipssonicare
  • sonicare
  • sonicare 4100
  • sonicare tooth

Waterpik

1 branded search term

  • waterpik

How the Brand Demand Index is measured

Other head-to-heads among brush heads brands

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