Macleans vs Oral-B:Which is more popular by branded search in New Zealand?
In August 2026, Oral-B had more branded searches than Macleans among oral care brands in New Zealand. Oral-B was estimated to have 16.1K branded searches compared to Macleans’ 280, and held a 44.1% Share of Search versus Macleans’ 0.77%.
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Which is more popular in search, Macleans or Oral-B?
Compare the toothpaste and electric toothbrush brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oral-B, Macleans. The figures are in the table below the chart.
View monthly share of search table
| Month | Oral-B | Colgate | Philips Sonicare | Sensodyne | Macleans |
|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 24.8% | 13.4% | 11.9% | 1.1% |
| Nov 2025 | 54.1% | 20% | 15.6% | 9.3% | 1.1% |
| Dec 2025 | 53.8% | 22.7% | 13.6% | 9.2% | 0.7% |
| Jan 2026 | 52.2% | 23.1% | 12.7% | 10.9% | 1% |
| Feb 2026 | 51% | 22.3% | 12.9% | 12.9% | 0.9% |
| Mar 2026 | 47.9% | 24.4% | 13.9% | 12.7% | 1.1% |
| Apr 2026 | 47.4% | 23.1% | 15% | 13.7% | 0.73% |
| May 2026 | 48.1% | 22.7% | 14.8% | 13.6% | 0.83% |
| Jun 2026 | 47.9% | 21.2% | 16.6% | 13.5% | 0.79% |
| Jul 2026 | 46.7% | 19.6% | 18.1% | 14.8% | 0.82% |
| Aug 2026 | 44.1% | 23.8% | 17.8% | 13.5% | 0.77% |
| Sep 2026 | — | — | — | — | — |
How has the Macleans and Oral-B comparison changed over the last 12 months?
3 findings
- Oral-B was ahead of Macleans in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Macleans’ estimated Share of Search among oral care brands in New Zealand moved from 1.1% to 0.77%, and its estimated monthly branded searches moved from 240 to 280.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among oral care brands in New Zealand moved from 48.7% to 44.1%, and its estimated monthly branded searches moved from 10.2K to 16.1K.
How did search popularity change for New Zealand oral care brands in August 2026?
2 changes
In August 2026, Oral-B lost estimated Share of Search among oral care brands in New Zealand, from 46.7% to 44.1%.
Estimated monthly branded searches for Macleans in New Zealand rose 16.7% over 11 measured months, from 240 to 280 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Macleans’ and Oral-B’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Macleans
2 branded search terms
- macleans toothbrush
- macleans toothpaste
Oral-B
18 branded search terms
- brush oral b
- oral b
- oral b 1000 electric toothbrush
- oral b 2000
- oral b ii
- oral b io 2
- oral b io3
- oral b near me
- oral b nz
- oral b online
- oral b power toothbrush
- oral b pro 800
- oral b toothbrush heads
- oral b toothpaste
- oral b white strips
- oralb
- oralb nz
- oralb toothpaste
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.