Brandwave

How popular isColgate?

In October 2026, people searched for Colgate by name about 5,520 times in New Zealand, a 73% increase from the previous year. These searches made up 47% of all New Zealand teeth whitening strip brand searches, placing Colgate first out of three brands. When we asked both ChatGPT and Google AI Overviews about teeth whitening strip brands, Colgate did not appear in any of the answers.

Search and AI answers in October 2026

Colgate is the most searched of 3 competitors and not named in the AI answers we collected.

  1. ColgateShare of searches 47%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. HismileShare of searches 35.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Oral-BShare of searches 17.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top teeth whitening strip brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Colgate did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Oral-B1st
  2. Hismile2nd
  3. Colgate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Oral-B4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hismile3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Colgate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about teeth whitening strip brands

5 answers

  • Asked ChatGPT

    “Which teeth whitening strip brand should I buy in New Zealand?”

    1. 1Oral-B
    2. 2Hismile

  • Asked ChatGPT

    “What are the best teeth whitening strip brands in New Zealand?”

    1. 1Oral-B
    2. 2Hismile

  • Asked ChatGPT

    “What's the best teeth whitening strip brand in New Zealand for whiter teeth?”

    1. 1Oral-B
    2. 2Hismile

  • Searched Google, AI Overview

    “best whitening strips”

    1. Searched Google, AI Overview

      “at home whitening strips”

      1. 1Oral-B

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    How often do people search for Colgate compared with other New Zealand teeth whitening strip brands?

    Colgate against teeth whitening strip brands in New Zealand, by month

    Share of searches by month for Colgate, Hismile, Oral-B. The figures are in the table below the chart.

    View monthly share of searches table
    MonthColgateHismileOral-B
    Nov 202523.5%63.5%13%
    Dec 202539%45.7%15.3%
    Jan 202646.2%36%17.8%
    Feb 202645%36.8%18.2%
    Mar 202641.7%42.2%16.1%
    Apr 202644%39.9%16.1%
    May 202630.5%56.9%12.6%
    Jun 202633.2%52.7%14.1%
    Jul 202633.5%54%12.5%
    Aug 202637.1%49.9%13%
    Sep 202637.4%47.6%15.1%
    Oct 202647%35.5%17.6%

    1. 1.Colgate

      47%

      Moved from 2nd to 1st. 5.3K estimated branded searches, +14.8% vs prior month. Share +9.6 points.

    2. 2.Hismile

      35.5%

      Moved from 1st to 2nd. 4K estimated branded searches, -31.9% vs prior month. Share -12.1 points.

    3. 3.Oral-B

      17.6%

      Held 3rd. 2K estimated branded searches, +6.4% vs prior month. Share +2.5 points.

    Compare popularity between Colgate and its closest rivals

    Every comparison with Colgate

    9 comparisons

    How has branded search demand for Colgate changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending October 2026, estimated monthly branded searches for Colgate in New Zealand rose from 3.2K to 5.5K.
    • Across the 12 months ending October 2026, Colgate’s share of searches among teeth whitening strip brands in New Zealand increased from 23.5% to 47%.
    • Across the 12 months ending October 2026, Colgate rose from 2nd to 1st among teeth whitening strip brands in New Zealand.

    How did search popularity change for New Zealand teeth whitening strip brands in October 2026?

    3 changes

    1. In October 2026, Colgate overtook Hismile to become the leader among teeth whitening strip brands in New Zealand, with 47% of the searches.

    2. In October 2026, Oral-B gained share of searches among teeth whitening strip brands in New Zealand, from 15.1% to 17.6%.

    3. In October 2026, Hismile lost share of searches among teeth whitening strip brands in New Zealand, from 47.6% to 35.5%.

    How are Colgate’s branded searches counted?

    9 search terms

    Brandwave collects information about searches that people make online using Colgate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • colgate
    • colgate brush
    • colgate electric brush
    • colgate mouthwash
    • colgate total
    • colgate total toothpaste
    • colgate water flosser
    • colgate wisp
    • paste colgate

    Do you work for Colgate? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Colgate compete?

    Colgate is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Oral care brands1st of 924.4%Show ranking
    Teeth whitening strip brands1st of 347%Shown above
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