Brandwave

Colgate vs Grin Natural:Which is more popular in New Zealand?

In October 2026, Colgate had more branded searches than Grin Natural among oral care brands in New Zealand. Colgate had about 5,520 branded searches, while Grin Natural had 1,140. Colgate made up 24.4% of all oral care brand searches we track, and Grin Natural accounted for 5%. When we asked ChatGPT and Google AI Overviews about oral care brands, Colgate appeared in all five answers and Grin Natural in two. Colgate was mentioned before Grin Natural in every answer.

Among oral care brands in New Zealand in October 2026

Who do people search for more?

Colgate, about 5 searches for every 1 for Grin Natural

Colgate 5.5K searchesGrin Natural 1.1K searches

Who does AI mention more?

Colgate, mentioned in every answer we collected

Colgate in 5 of 5Grin Natural in 2 of 5

Who does AI recommend more?

Colgate, named ahead of Grin Natural in every answer

Colgate first in 5Grin Natural never first

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Top oral care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Colgate appeared in all five answers. Grin Natural was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Colgate was listed before Grin Natural in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Colgate1st
  2. Sensodyne2nd
  3. Oral-B3rd
  4. Listerine4th
  5. Grin Natural5th
  6. Macleans6th
  7. Philips Sonicare7th
  8. Waterpik–
  9. Corsodyl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Colgate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sensodyne4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oral-B4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grin Natural2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Macleans2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips Sonicare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Listerine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waterpik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corsodyl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about oral care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Colgate or Grin Natural more popular in search?

This chart shows how often people search Google for Colgate and Grin Natural by name. Each line represents a brand's share of searches for all nine oral care brands we track, month by month, from searches in New Zealand.

Colgate and Grin Natural among oral care brands in New Zealand, by month

Share of searches by month for Colgate, Grin Natural. The figures are in the table below the chart.

View monthly share of searches table
MonthColgateSensodynePhilips SonicareOral-BListerineWaterpikGrin NaturalMacleansCorsodyl
Nov 202522.4%14.5%18.3%14%10.1%13.4%4.9%1.8%0.7%
Dec 202527.7%13.8%15.7%12.3%9.5%14.9%4.3%1.1%0.74%
Jan 202628%17%15.4%12.4%10.8%8.5%5.2%1.6%1%
Feb 202626.1%19.6%14.6%12%10.4%9.5%5.4%1.2%1.2%
Mar 202628.5%19.1%14.7%11.9%10.4%8%4.7%1.7%0.99%
Apr 202627.8%21%15.7%10.9%10.1%7.8%4.6%1.1%0.9%
May 202627.3%21%16%11.1%10.6%7%5%1.3%0.65%
Jun 202625.4%22.1%16.2%11%10.7%7.4%5.3%1.3%0.57%
Jul 202625.1%25.9%17.7%10%9.8%5%4.3%1.5%0.6%
Aug 202625.1%23.5%18.3%10.2%10%6.3%4.7%1.3%0.53%
Sep 202625.5%21.3%17.5%12.3%9.3%6.7%5.4%1.1%0.67%
Oct 202624.4%21.5%19.3%11.5%9.5%7.1%5%1.2%0.35%

How has branded search for Colgate and Grin Natural changed in New Zealand over the last 12 months?

3 findings
  • Colgate was ahead of Grin Natural in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Colgate’s share of searches among oral care brands in New Zealand moved from 22.4% to 24.4%, and its estimated monthly branded searches moved from 3.2K to 5.5K.
  • Across the 12 months ending October 2026, Grin Natural’s share of searches among oral care brands in New Zealand moved from 4.9% to 5%, and its estimated monthly branded searches moved from 690 to 1.1K.

How did search popularity change for New Zealand oral care brands in October 2026?

2 changes

  1. In October 2026, Colgate lost share of searches among oral care brands in New Zealand, from 25.5% to 24.4%.

  2. Estimated monthly branded searches for Grin Natural in New Zealand rose 65.2% over 12 measured months, from 690 to 1.1K in October 2026.

How are Colgate’s and Grin Natural’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Colgate’s and Grin Natural’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Colgate

9 branded search terms

  • colgate
  • colgate brush
  • colgate electric brush
  • colgate mouthwash
  • colgate total
  • colgate total toothpaste
  • colgate water flosser
  • colgate wisp
  • paste colgate

Grin Natural

2 branded search terms

  • grin natural
  • grin toothpaste

How the Brand Demand Index is measured

Other head-to-heads among oral care brands

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