Hismile vs Oral-B:Which is more popular in New Zealand?
In October 2026, Hismile had more branded searches than Oral-B among teeth whitening strip brands in New Zealand. Hismile had about 4,040 branded searches, while Oral-B had 2,000. Hismile made up 35.5% of all teeth whitening strip brand searches we track, and Oral-B accounted for 17.6%. When we asked ChatGPT and Google AI Overviews about teeth whitening strip brands, Oral-B appeared in four of the five answers and Hismile in three. Oral-B was mentioned before Hismile in every answer.
Who do people search for more?
Hismile, about 2 searches for every 1 for Oral-B
Who does AI mention more?
Oral-B, mentioned in 4 of 5 answers, Hismile in 3
Who does AI recommend more?
Oral-B, named ahead of Hismile in every answer
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Top teeth whitening strip brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oral-B was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hismile was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Oral-B was listed before Hismile in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about teeth whitening strip brands
5 answers
Asked ChatGPT
“Which teeth whitening strip brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best teeth whitening strip brands in New Zealand?”
Asked ChatGPT
“What's the best teeth whitening strip brand in New Zealand for whiter teeth?”
Searched Google, AI Overview
“best whitening strips”
Searched Google, AI Overview
“at home whitening strips”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hismile or Oral-B more popular in search?
This chart shows how often people search Google for Hismile and Oral-B by name. Each line represents a brand's share of searches for all three teeth whitening strip brands we track, month by month, from searches in New Zealand.
Share of searches by month for Hismile, Oral-B. The figures are in the table below the chart.
View monthly share of searches table
| Month | Colgate | Hismile | Oral-B |
|---|---|---|---|
| Nov 2025 | 23.5% | 63.5% | 13% |
| Dec 2025 | 39% | 45.7% | 15.3% |
| Jan 2026 | 46.2% | 36% | 17.8% |
| Feb 2026 | 45% | 36.8% | 18.2% |
| Mar 2026 | 41.7% | 42.2% | 16.1% |
| Apr 2026 | 44% | 39.9% | 16.1% |
| May 2026 | 30.5% | 56.9% | 12.6% |
| Jun 2026 | 33.2% | 52.7% | 14.1% |
| Jul 2026 | 33.5% | 54% | 12.5% |
| Aug 2026 | 37.1% | 49.9% | 13% |
| Sep 2026 | 37.4% | 47.6% | 15.1% |
| Oct 2026 | 47% | 35.5% | 17.6% |
How has branded search for Hismile and Oral-B changed in New Zealand over the last 12 months?
3 findings
- Hismile was ahead of Oral-B in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Hismile’s share of searches among teeth whitening strip brands in New Zealand moved from 63.5% to 35.5%, and its estimated monthly branded searches moved from 8.4K to 4K.
- Across the 12 months ending October 2026, Oral-B’s share of searches among teeth whitening strip brands in New Zealand moved from 13% to 17.6%, and its estimated monthly branded searches moved from 1.7K to 2K.
How did search popularity change for New Zealand teeth whitening strip brands in October 2026?
3 changes
In October 2026, Colgate overtook Hismile to become the leader among teeth whitening strip brands in New Zealand, with 47% of the searches.
In October 2026, Oral-B gained share of searches among teeth whitening strip brands in New Zealand, from 15.1% to 17.6%.
In October 2026, Hismile lost share of searches among teeth whitening strip brands in New Zealand, from 47.6% to 35.5%.
How are Hismile’s and Oral-B’s branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Hismile’s and Oral-B’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among teeth whitening strip brands
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