Listerine vs Philips Sonicare:Which is more popular in New Zealand?
In October 2026, Philips Sonicare had more branded searches than Listerine among oral care brands in New Zealand. Philips Sonicare had about 4,370 branded searches, while Listerine had 2,160. Philips Sonicare made up 19.3% of all oral care brand searches we track, and Listerine accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about oral care brands, Listerine and Philips Sonicare each appeared in one of the five answers. Listerine and Philips Sonicare were each mentioned first in one of the two answers that named either.
Who do people search for more?
Philips Sonicare, about 2 searches for every 1 for Listerine
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top oral care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Listerine was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Philips Sonicare was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Listerine and Philips Sonicare were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Colgate1st
Sensodyne2nd
Oral-B3rd
Listerine4th
Grin Natural5th
Macleans6th- Philips Sonicare7th
Waterpik–
Corsodyl–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Colgate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sensodyne4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Oral-B4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Grin Natural2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Macleans2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Philips Sonicare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Listerine1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Waterpik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Corsodyl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about oral care brands
5 answers
Asked ChatGPT
“Which oral care brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best oral care brands in New Zealand?”
Asked ChatGPT
“What's the best oral care brand in New Zealand for daily oral hygiene?”
Searched Google, AI Overview
“toothpaste nz”
Searched Google, AI Overview
“mouthwash brand”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Listerine or Philips Sonicare more popular in search?
This chart shows how often people search Google for Listerine and Philips Sonicare by name. Each line represents a brand's share of searches for all nine oral care brands we track, month by month, from searches in New Zealand.
Share of searches by month for Philips Sonicare, Listerine. The figures are in the table below the chart.
View monthly share of searches table
| Month | Colgate | Sensodyne | Philips Sonicare | Oral-B | Listerine | Waterpik | Grin Natural | Macleans | Corsodyl |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 22.4% | 14.5% | 18.3% | 14% | 10.1% | 13.4% | 4.9% | 1.8% | 0.7% |
| Dec 2025 | 27.7% | 13.8% | 15.7% | 12.3% | 9.5% | 14.9% | 4.3% | 1.1% | 0.74% |
| Jan 2026 | 28% | 17% | 15.4% | 12.4% | 10.8% | 8.5% | 5.2% | 1.6% | 1% |
| Feb 2026 | 26.1% | 19.6% | 14.6% | 12% | 10.4% | 9.5% | 5.4% | 1.2% | 1.2% |
| Mar 2026 | 28.5% | 19.1% | 14.7% | 11.9% | 10.4% | 8% | 4.7% | 1.7% | 0.99% |
| Apr 2026 | 27.8% | 21% | 15.7% | 10.9% | 10.1% | 7.8% | 4.6% | 1.1% | 0.9% |
| May 2026 | 27.3% | 21% | 16% | 11.1% | 10.6% | 7% | 5% | 1.3% | 0.65% |
| Jun 2026 | 25.4% | 22.1% | 16.2% | 11% | 10.7% | 7.4% | 5.3% | 1.3% | 0.57% |
| Jul 2026 | 25.1% | 25.9% | 17.7% | 10% | 9.8% | 5% | 4.3% | 1.5% | 0.6% |
| Aug 2026 | 25.1% | 23.5% | 18.3% | 10.2% | 10% | 6.3% | 4.7% | 1.3% | 0.53% |
| Sep 2026 | 25.5% | 21.3% | 17.5% | 12.3% | 9.3% | 6.7% | 5.4% | 1.1% | 0.67% |
| Oct 2026 | 24.4% | 21.5% | 19.3% | 11.5% | 9.5% | 7.1% | 5% | 1.2% | 0.35% |
How has branded search for Listerine and Philips Sonicare changed in New Zealand over the last 12 months?
3 findings
- Philips Sonicare was ahead of Listerine in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Listerine’s share of searches among oral care brands in New Zealand moved from 10.1% to 9.5%, and its estimated monthly branded searches moved from 1.4K to 2.2K.
- Across the 12 months ending October 2026, Philips Sonicare’s share of searches among oral care brands in New Zealand moved from 18.3% to 19.3%, and its estimated monthly branded searches moved from 2.6K to 4.4K.
How did search popularity change for New Zealand oral care brands in October 2026?
2 changes
In October 2026, Philips Sonicare gained share of searches among oral care brands in New Zealand, from 17.5% to 19.3%.
Estimated monthly branded searches for Listerine in New Zealand rose 51% over 12 measured months, from 1.4K to 2.2K in October 2026.
How are Listerine’s and Philips Sonicare’s branded searches counted?
28 search terms
Brandwave collects information about searches that people make online using Listerine’s and Philips Sonicare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Listerine
16 branded search terms
- antiseptic listerine mouthwash
- listerine
- listerine antiseptic mouthwash
- listerine antiseptic mouthwash original
- listerine cool mint
- listerine gold mouthwash
- listerine mint cool
- listerine mouthwash
- listerine mouthwash original
- listerine mouthwash zero
- listerine original
- listerine pocketpaks
- listerine tabs
- listerine total care
- listerine zero
- listerine zero mouthwash
Philips Sonicare
12 branded search terms
- 4300 sonicare
- philip sonicare 4100
- philips sonicare
- philips sonicare 2100
- philips sonicare heads
- philips sonicare toothbrush
- philips sonicare toothpaste
- philipssonicare
- sonicare
- sonicare 4100
- sonicare tooth
- sonicare toothbrush heads
Other head-to-heads among oral care brands
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