Garnier vs Head & Shoulders:Which is more popular by branded search in New Zealand?
In August 2026, Garnier had more branded searches than Head & Shoulders among shampoo and haircare brands in New Zealand. Garnier was estimated to have 9.7K branded searches compared to Head & Shoulders’ 4.9K, and held a 31.2% Share of Search versus Head & Shoulders’ 15.9%.
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Which is more popular in search, Garnier or Head & Shoulders?
Compare the supermarket shampoo and haircare brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Garnier, Head & Shoulders. The figures are in the table below the chart.
View monthly share of search table
| Month | Garnier | L'Oréal Paris Elvive | Pantene | Head & Shoulders | OGX | TRESemmé |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.2% | 15.4% | 15.3% | 16% | 8.9% | 11.2% |
| Nov 2025 | 34.6% | 16.3% | 15% | 13% | 10.6% | 10.5% |
| Dec 2025 | 33.9% | 14.6% | 16.3% | 13.1% | 11.3% | 10.9% |
| Jan 2026 | 31.2% | 15% | 19.5% | 13.4% | 10.3% | 10.6% |
| Feb 2026 | 31.8% | 19.3% | 16.7% | 12.9% | 8.9% | 10.4% |
| Mar 2026 | 32.5% | 17.2% | 16% | 14.3% | 10% | 10.1% |
| Apr 2026 | 32.3% | 17.3% | 16.4% | 13.7% | 10.8% | 9.4% |
| May 2026 | 35.1% | 17.3% | 14.3% | 14.3% | 9% | 9.9% |
| Jun 2026 | 33.6% | 20% | 12.3% | 14.6% | 8.9% | 10.7% |
| Jul 2026 | 33.4% | 18.5% | 14.3% | 15.3% | 8.9% | 9.6% |
| Aug 2026 | 31.2% | 16.6% | 16.1% | 15.9% | 10.9% | 9.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Garnier and Head & Shoulders comparison changed over the last 12 months?
3 findings
- Garnier was ahead of Head & Shoulders in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Garnier’s estimated Share of Search among shampoo and haircare brands in New Zealand moved from 33.2% to 31.2%, and its estimated monthly branded searches moved from 6.7K to 9.7K.
- Across the 11 months ending August 2026, Head & Shoulders’ estimated Share of Search among shampoo and haircare brands in New Zealand moved from 16% to 15.9%, and its estimated monthly branded searches moved from 3.2K to 4.9K.
How did search popularity change for New Zealand shampoo and haircare brands in August 2026?
3 changes
In August 2026, Pantene overtook Head & Shoulders to rank 3rd among shampoo and haircare brands in New Zealand, at 16.1%.
In August 2026, Head & Shoulders gained estimated Share of Search among shampoo and haircare brands in New Zealand, from 15.3% to 15.9%.
In August 2026, Garnier lost estimated Share of Search among shampoo and haircare brands in New Zealand, from 33.4% to 31.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Garnier’s and Head & Shoulders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Garnier
18 branded search terms
- crema bb garnier
- garnier
- garnier cleanser
- garnier co nz
- garnier conditioner
- garnier dye hair
- garnier hair
- garnier hair dye
- garnier hair food
- garnier micellar water
- garnier near me
- garnier new zealand
- garnier nutrisse hair dye
- garnier nz
- garnier online
- garnier shampoo
- garnier sleek and shine serum
- vit c serum garnier
Head & Shoulders
18 branded search terms
- head & shoulders
- head & shoulders 2 in 1
- head & shoulders anti dandruff
- head & shoulders clinical strength
- head & shoulders conditioner
- head & shoulders itchy scalp care
- head & shoulders shampoo
- head and shoulders
- head and shoulders almond
- head and shoulders classic clean
- head and shoulders eucalyptus
- head and shoulders men
- head and shoulders pro
- head shoulders
- head shoulders conditioner
- head shoulders hair
- head shoulders shampoo
- headshoulders
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