Head & Shoulders vs L'Oréal Paris Elvive:Which is more popular by branded search in New Zealand?
In August 2026, L'Oréal Paris Elvive had more branded searches than Head & Shoulders among shampoo and haircare brands in New Zealand. L'Oréal Paris Elvive was estimated to have 5.1K branded searches compared to Head & Shoulders’ 4.9K, and held a 16.6% Share of Search versus Head & Shoulders’ 15.9%.
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Which is more popular in search, Head & Shoulders or L'Oréal Paris Elvive?
Compare the supermarket shampoo and haircare brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for L'Oréal Paris Elvive, Head & Shoulders. The figures are in the table below the chart.
View monthly share of search table
| Month | Garnier | L'Oréal Paris Elvive | Pantene | Head & Shoulders | OGX | TRESemmé |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.2% | 15.4% | 15.3% | 16% | 8.9% | 11.2% |
| Nov 2025 | 34.6% | 16.3% | 15% | 13% | 10.6% | 10.5% |
| Dec 2025 | 33.9% | 14.6% | 16.3% | 13.1% | 11.3% | 10.9% |
| Jan 2026 | 31.2% | 15% | 19.5% | 13.4% | 10.3% | 10.6% |
| Feb 2026 | 31.8% | 19.3% | 16.7% | 12.9% | 8.9% | 10.4% |
| Mar 2026 | 32.5% | 17.2% | 16% | 14.3% | 10% | 10.1% |
| Apr 2026 | 32.3% | 17.3% | 16.4% | 13.7% | 10.8% | 9.4% |
| May 2026 | 35.1% | 17.3% | 14.3% | 14.3% | 9% | 9.9% |
| Jun 2026 | 33.6% | 20% | 12.3% | 14.6% | 8.9% | 10.7% |
| Jul 2026 | 33.4% | 18.5% | 14.3% | 15.3% | 8.9% | 9.6% |
| Aug 2026 | 31.2% | 16.6% | 16.1% | 15.9% | 10.9% | 9.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Head & Shoulders and L'Oréal Paris Elvive comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: L'Oréal Paris Elvive took it in November 2025.
- Across the 11 months ending August 2026, Head & Shoulders’ estimated Share of Search among shampoo and haircare brands in New Zealand moved from 16% to 15.9%, and its estimated monthly branded searches moved from 3.2K to 4.9K.
- Across the 11 months ending August 2026, L'Oréal Paris Elvive’s estimated Share of Search among shampoo and haircare brands in New Zealand moved from 15.4% to 16.6%, and its estimated monthly branded searches moved from 3.1K to 5.1K.
How did search popularity change for New Zealand shampoo and haircare brands in August 2026?
3 changes
In August 2026, Pantene overtook Head & Shoulders to rank 3rd among shampoo and haircare brands in New Zealand, at 16.1%.
In August 2026, Head & Shoulders gained estimated Share of Search among shampoo and haircare brands in New Zealand, from 15.3% to 15.9%.
In August 2026, L'Oréal Paris Elvive lost estimated Share of Search among shampoo and haircare brands in New Zealand, from 18.5% to 16.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Head & Shoulders’ and L'Oréal Paris Elvive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Head & Shoulders
18 branded search terms
- head & shoulders
- head & shoulders 2 in 1
- head & shoulders anti dandruff
- head & shoulders clinical strength
- head & shoulders conditioner
- head & shoulders itchy scalp care
- head & shoulders shampoo
- head and shoulders
- head and shoulders almond
- head and shoulders classic clean
- head and shoulders eucalyptus
- head and shoulders men
- head and shoulders pro
- head shoulders
- head shoulders conditioner
- head shoulders hair
- head shoulders shampoo
- headshoulders
L'Oréal Paris Elvive
21 branded search terms
- elvive
- elvive dream lengths
- elvive hair oil
- elvive hyaluron plump
- elvive shampoo
- l oreal elvive
- l oreal elvive extraordinary oil
- l oreal elvive hyaluron plump shampoo
- l oreal elvive oil
- l oreal elvive shampoo total repair 5
- l oreal paris elvive
- l oreal paris elvive conditioner
- l oreal paris elvive extraordinary oil
- l oreal paris elvive hyaluron plump shampoo
- l oreal paris elvive shampoo
- loreal elvive
- loreal elvive bond repair
- loreal elvive shampoo
- loreal paris elvive
- loreal paris elvive conditioner
- loreal paris elvive shampoo
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