Brandwave

Braun vs KitchenAid:Which is more popular?

In September 2026, KitchenAid had more branded searches than Braun among stick blender brands in New Zealand. KitchenAid had about 6,790 branded searches, while Braun had 260. KitchenAid made up 30.1% of all stick blender brand searches we track, and Braun accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about stick blender brands, Braun appeared in four of the five answers and KitchenAid in two. Braun was mentioned before KitchenAid in four out of five answers.

Among stick blender brands in New Zealand in September 2026

Who do people search for more?

KitchenAid, about 26 searches for every 1 for Braun

KitchenAid 6.8K searchesBraun 260 searches

Who does AI mention more?

Braun, mentioned in 4 of 5 answers, KitchenAid in 2

Braun in 4 of 5KitchenAid in 2 of 5

Who does AI recommend more?

Braun, named ahead of KitchenAid in 4 of 5 answers

Braun first in 4KitchenAid first in 1

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Top stick blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Braun was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. KitchenAid was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Braun was listed before KitchenAid in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braun1st
  2. Breville2nd
  3. Bamix3rd
  4. Kenwood4th
  5. KitchenAid5th
  6. Smeg–
  7. Vitamix–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Braun4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kenwood1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vitamix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stick blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Braun or KitchenAid more popular in search?

This chart shows how often people search Google for Braun and KitchenAid by name. Each line represents a brand's share of searches for all seven stick blender brands we track, month by month, from searches in New Zealand.

Braun and KitchenAid among stick blender brands in New Zealand, by month

Share of searches by month for KitchenAid, Braun. The figures are in the table below the chart.

View monthly share of searches table
MonthSmegKitchenAidKenwoodBrevilleVitamixBraunBamix
Oct 202520%37.3%22.6%13.1%5.5%1.2%0.27%
Nov 202516%44.3%20.4%13.5%4.3%1.2%0.26%
Dec 202513%45.3%22.9%13.5%3.8%1.2%0.26%
Jan 202614.8%41.3%22.5%14.7%5%1.3%0.36%
Feb 202615.2%40.6%22.4%15.1%5.1%1.3%0.31%
Mar 202617.6%39.5%21.3%14.6%5.1%1.3%0.55%
Apr 202616.4%37.4%22%16.5%5.7%1.5%0.51%
May 202616.1%36.2%24.4%15.7%5.3%1.7%0.49%
Jun 202619.7%36.6%23.9%13.5%4.6%1.5%0.39%
Jul 202637.6%27.2%17.8%11.9%3.5%1.6%0.29%
Aug 202642.5%25.5%16.2%11.1%3.2%1%0.35%
Sep 202633.9%30.1%17.3%12.9%4.5%1.2%0.18%

How has the Braun and KitchenAid comparison changed over the last 12 months?

3 findings
  • KitchenAid was ahead of Braun in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Braun’s share of searches among stick blender brands in New Zealand held steady at 1.2%, and its estimated monthly branded searches moved from 210 to 260.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among stick blender brands in New Zealand moved from 37.3% to 30.1%, and its estimated monthly branded searches held steady at 6.8K.

How did search popularity change for New Zealand stick blender brands in September 2026?

2 changes

  1. In September 2026, KitchenAid gained share of searches among stick blender brands in New Zealand, from 25.5% to 30.1%.

  2. Estimated monthly branded searches for Braun in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Braun’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Braun

2 branded search terms

  • braun hand blender
  • braun stick blender

KitchenAid

8 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid attachments
  • kitchenaid bowls
  • kitchenaid foodprosessor
  • kitchenaid mincer
  • kitchenaid pasta attachment
  • kitchenaid sausage grinder

How the Brand Demand Index is measured

Other head-to-heads among stick blender brands

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