Brandwave

How popular isNespresso?

In September 2026, people searched for Nespresso by name about 23,800 times in New Zealand, about the same as the previous year. These searches made up 4.7% of all New Zealand milk frother brand searches, placing Nespresso third out of six brands. When we asked both ChatGPT and Google AI Overviews about milk frother brands, Nespresso appeared in three of the four answers and was the second most recommended of the six.

Search and AI answers in September 2026

Nespresso is the third most searched of 6 competitors and the second most recommended in AI answers.

  1. BrevilleShare of searches 61.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. De'LonghiShare of searches 30.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. NespressoShare of searches 4.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. BodumShare of searches 1.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. JuraShare of searches 1.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+1 more

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Top milk frother brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Nespresso was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Nespresso is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. Nespresso2nd
  3. Sunbeam3rd
  4. Bodum4th
  5. De'Longhi–
  6. Jura–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nespresso3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sunbeam3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bodum2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • De'Longhi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about milk frother brands

4 answers

  • Asked ChatGPT

    “Which milk frother brand should I buy in New Zealand?”

    1. 1Breville
    2. 2Nespresso
    3. 3Sunbeam

  • Asked ChatGPT

    “What are the best milk frother brands in New Zealand?”

    1. 1Breville
    2. 2Nespresso
    3. 3Sunbeam
    4. 4Bodum

  • Asked ChatGPT

    “What's the best milk frother brand in New Zealand for coffee at home?”

    1. 1Breville
    2. 2Nespresso
    3. 3Sunbeam

  • Searched Google, AI Overview

    “milk frother nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “electric milk frother”

    1. 1Bodum

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which milk frother brands compete with Nespresso?

Nespresso against milk frother brands in New Zealand, by month

Share of searches by month for Breville, De'Longhi, Nespresso. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleDe'LonghiNespressoBodumJuraSunbeam
Oct 202562.8%28%4.6%2.8%1.5%0.29%
Nov 202565.2%25.6%4.5%2.8%1.5%0.34%
Dec 202562.9%26.9%5.1%3.4%1.2%0.51%
Jan 202661.4%28.3%6%2.7%1.2%0.5%
Feb 202661.8%29.6%4.6%2.2%1.5%0.28%
Mar 202661.3%29.4%5.8%2.4%1%0.18%
Apr 202660.1%30%6.7%1.9%1%0.24%
May 202660.8%30.3%6.1%1.7%0.93%0.22%
Jun 202662%30.9%3.7%1.8%1.2%0.33%
Jul 202661.2%31.4%4.2%1.4%1.4%0.31%
Aug 202658.6%33.3%4.3%2.2%1.5%0.14%
Sep 202661.2%30.6%4.7%1.9%1.3%0.35%

  1. 1.Breville

    61.2%

    Held 1st. 12.3K estimated branded searches, -3.5% vs prior month. Share +2.6 points.

  2. 2.De'Longhi

    30.6%

    Held 2nd. 6.2K estimated branded searches, -15.3% vs prior month. Share -2.8 points.

  3. 3.Nespresso

    4.7%

    Held 3rd. 950 estimated branded searches, +2.2% vs prior month. Share +0.4 points.

  4. 4.Bodum

    1.9%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.3 points.

  5. 5.Jura

    1.3%

    Held 5th. 260 estimated branded searches, -18.8% vs prior month. Share -0.2 points.

  6. 6.Sunbeam

    0.35%

    Held 6th. 70 estimated branded searches, +133.3% vs prior month. Share +0.2 points.

Compare popularity between Nespresso and its closest rivals

Every comparison with Nespresso

17 comparisons

How has branded search demand for Nespresso changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nespresso in New Zealand held steady, from 24.5K to 23.8K.
  • Across the 12 months ending September 2026, Nespresso’s share of searches among milk frother brands in New Zealand peaked at 6.7% in April 2026 and was lowest at 3.7% in June 2026.

How did search popularity change for New Zealand milk frother brands in September 2026?

5 changes

  1. In September 2026, Breville gained share of searches among milk frother brands in New Zealand, from 58.6% to 61.2%.

  2. In September 2026, De'Longhi lost share of searches among milk frother brands in New Zealand, from 33.3% to 30.6%.

  3. Nespresso’s share of searches among milk frother brands in New Zealand has gained ground for 3 months in a row, from 3.7% to 4.7% in September 2026.

  4. Estimated monthly branded searches for Sunbeam in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026.

  5. Estimated monthly branded searches for Bodum in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

How are Nespresso’s branded searches counted?

271 search terms

Brandwave collects information about searches that people make online using Nespresso’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 200 nespresso pods
  • a nespresso machine
  • about nespresso coffee
  • aeroccino 4 nespresso
  • aged sumatra nespresso
  • aguila nespresso 220
  • aguila nespresso machine
  • all nespresso machines
  • arondio nespresso
  • automatic nespresso
  • barista machine nespresso
  • barista nespresso machine
  • bianco delicato nespresso
  • bianco leggero nespresso
  • big nespresso machine
  • biggest nespresso machine
  • breville nespresso
  • breville nespresso machine
  • breville nespresso vertuoplus
  • buy nespresso vertuo
  • café lungo nespresso
  • cappuccino nespresso vertuo
  • caramel cookie nespresso
  • caramelito nespresso
  • ciocattino nespresso
  • cocoa truffle nespresso
  • coffee corner nespresso
  • coffee pods nespresso
  • compact nespresso
  • congo nespresso
  • creatista plus nespresso
  • delonghi nespresso machine
  • design nespresso machine
  • digital nespresso machine
  • dulsao nespresso
  • elvazio nespresso
  • essenza plus nespresso
  • fancy nespresso machine
  • first nespresso machine
  • fortissio lungo nespresso

1–40 of 271

Do you work for Nespresso? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nespresso compete?

Nespresso is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee pod brands2nd of 427.8%Show ranking
Coffee machine brands2nd of 838.2%Show ranking
Coffee maker brands1st of 937.2%Show ranking
Coffee capsule brands1st of 581.1%Show ranking
Milk frother brands3rd of 64.7%Shown above
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