Brandwave

How popular isBodum?

In September 2026, people searched for Bodum by name about 420 times in New Zealand, a 19.2% decrease from the previous year. These searches made up 2.5% of all New Zealand tea infuser brand searches, placing Bodum fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about tea infuser brands, Bodum did not appear in any of the answers.

Search and AI answers in September 2026

Bodum is the fifth most searched of 7 competitors and not listed in any AI answer.

  1. Frank GreenShare of searches 74%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. T2Share of searches 13%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. t leaf TShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. Webster’s TeaShare of searches 4.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. BodumShare of searches 2.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top tea infuser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bodum did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Webster’s Tea1st
  2. Bento Ninja2nd
  3. t leaf T3rd
  4. OXO4th
  5. T25th
  6. Frank Green–
  7. Bodum–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Webster’s Tea5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bento Ninja3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • t leaf T2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • T21 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frank Green0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bodum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tea infuser brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tea infuser brands compete with Bodum?

Bodum against tea infuser brands in New Zealand, by month

Share of searches by month for Frank Green, T2, t leaf T, Webster’s Tea, Bodum. The figures are in the table below the chart.

View monthly share of searches table
MonthFrank GreenT2t leaf TWebster’s TeaBodumOXOBento Ninja
Oct 202576.6%13.2%3.7%3%2.2%0.71%0.59%
Nov 202577.4%13.3%3.7%2.5%1.8%0.4%0.9%
Dec 202575.6%15.9%2.4%2.8%2.2%0.58%0.58%
Jan 202678.5%11.4%2.5%3.1%2.2%1.1%1.1%
Feb 202681%9.5%2.6%3.2%1.9%0.91%0.91%
Mar 202678.7%11.1%3.1%3.1%2.3%1.1%0.73%
Apr 202674.9%12.9%3.6%3.6%2.6%1.3%1%
May 202676.5%11.3%3.7%4.5%2.2%0.87%0.87%
Jun 202672.6%15.4%3.5%4.2%2.5%1%0.83%
Jul 202674.3%13.1%4.4%4.4%2.2%1%0.66%
Aug 202680.1%9.2%3.1%3.8%2.3%0.92%0.48%
Sep 202674%13%4.3%4.3%2.5%1%0.84%

  1. 1.Frank Green

    74%

    Held 1st. 12.3K estimated branded searches, -32.8% vs prior month. Share -6.1 points.

  2. 2.T2

    13%

    Held 2nd. 2.2K estimated branded searches, +2.4% vs prior month. Share +3.8 points.

  3. 3.t leaf T

    4.3%

    Moved from 4th to 3rd. 720 estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Webster’s Tea

    4.3%

    Moved from 3rd to 4th. 720 estimated branded searches, -18.2% vs prior month. Share +0.5 points.

  5. 5.Bodum

    2.5%

    Held 5th. 420 estimated branded searches, -20.8% vs prior month. Share +0.2 points.

  6. 6.OXO

    1%

    Held 6th. 170 estimated branded searches, -19% vs prior month. Share +0.1 points.

  7. 7.Bento Ninja

    0.84%

    Held 7th. 140 estimated branded searches, +27.3% vs prior month. Share +0.4 points.

Compare popularity between Bodum and its closest rivals

Every comparison with Bodum

20 comparisons

How has branded search demand for Bodum changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bodum in New Zealand fell from 520 to 420.
  • Across the 12 months ending September 2026, Bodum’s share of searches among tea infuser brands in New Zealand held steady, from 2.2% to 2.5%.

How did search popularity change for New Zealand tea infuser brands in September 2026?

4 changes

  1. In September 2026, t leaf T overtook Webster’s Tea to rank 3rd among tea infuser brands in New Zealand, with 4.3% of the searches.

  2. In September 2026, T2 gained share of searches among tea infuser brands in New Zealand, from 9.2% to 13%.

  3. In September 2026, Frank Green lost share of searches among tea infuser brands in New Zealand, from 80.1% to 74%.

  4. Estimated monthly branded searches for Bodum in New Zealand fell 19.2% over 12 measured months, from 520 to 420 in September 2026.

How are Bodum’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bodum’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bodum
  • bodum teapot

Do you work for Bodum? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bodum compete?

Bodum is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tea kettle brands5th of 61.7%Show ranking
Milk frother brands4th of 61.9%Show ranking
Tea infuser brands5th of 72.5%Shown above
Keep cup brands3rd of 62.6%Show ranking
Teapot brands3rd of 613.2%Show ranking
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Is Bodum your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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