Brandwave

How popular isT2?

In September 2026, people searched for T2 by name about 2,390 times in New Zealand, a 30.1% decrease from the previous year. These searches made up 13% of all New Zealand tea infuser brand searches, placing T2 second out of seven brands. When we asked both ChatGPT and Google AI Overviews about tea infuser brands, T2 appeared in one of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

T2 is the second most searched of 7 competitors and the fifth most recommended in AI answers.

  1. Frank GreenShare of searches 74%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. T2Share of searches 13%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. t leaf TShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. Webster’s TeaShare of searches 4.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. BodumShare of searches 2.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top tea infuser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, T2 was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. T2 is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Webster’s Tea1st
  2. Bento Ninja2nd
  3. t leaf T3rd
  4. OXO4th
  5. T25th
  6. Frank Green–
  7. Bodum–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Webster’s Tea5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bento Ninja3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • t leaf T2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • T21 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frank Green0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bodum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tea infuser brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tea infuser brands compete with T2?

T2 against tea infuser brands in New Zealand, by month

Share of searches by month for Frank Green, T2, t leaf T, Webster’s Tea, Bodum. The figures are in the table below the chart.

View monthly share of searches table
MonthFrank GreenT2t leaf TWebster’s TeaBodumOXOBento Ninja
Oct 202576.6%13.2%3.7%3%2.2%0.71%0.59%
Nov 202577.4%13.3%3.7%2.5%1.8%0.4%0.9%
Dec 202575.6%15.9%2.4%2.8%2.2%0.58%0.58%
Jan 202678.5%11.4%2.5%3.1%2.2%1.1%1.1%
Feb 202681%9.5%2.6%3.2%1.9%0.91%0.91%
Mar 202678.7%11.1%3.1%3.1%2.3%1.1%0.73%
Apr 202674.9%12.9%3.6%3.6%2.6%1.3%1%
May 202676.5%11.3%3.7%4.5%2.2%0.87%0.87%
Jun 202672.6%15.4%3.5%4.2%2.5%1%0.83%
Jul 202674.3%13.1%4.4%4.4%2.2%1%0.66%
Aug 202680.1%9.2%3.1%3.8%2.3%0.92%0.48%
Sep 202674%13%4.3%4.3%2.5%1%0.84%

  1. 1.Frank Green

    74%

    Held 1st. 12.3K estimated branded searches, -32.8% vs prior month. Share -6.1 points.

  2. 2.T2

    13%

    Held 2nd. 2.2K estimated branded searches, +2.4% vs prior month. Share +3.8 points.

  3. 3.t leaf T

    4.3%

    Moved from 4th to 3rd. 720 estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Webster’s Tea

    4.3%

    Moved from 3rd to 4th. 720 estimated branded searches, -18.2% vs prior month. Share +0.5 points.

  5. 5.Bodum

    2.5%

    Held 5th. 420 estimated branded searches, -20.8% vs prior month. Share +0.2 points.

  6. 6.OXO

    1%

    Held 6th. 170 estimated branded searches, -19% vs prior month. Share +0.1 points.

  7. 7.Bento Ninja

    0.84%

    Held 7th. 140 estimated branded searches, +27.3% vs prior month. Share +0.4 points.

Compare popularity between T2 and its closest rivals

Every comparison with T2

18 comparisons

How has branded search demand for T2 changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for T2 in New Zealand fell from 3.4K to 2.4K.
  • Across the 12 months ending September 2026, T2’s share of searches among tea infuser brands in New Zealand peaked at 15.9% in December 2025 and was lowest at 9.2% in August 2026.

How did search popularity change for New Zealand tea infuser brands in September 2026?

4 changes

  1. In September 2026, t leaf T overtook Webster’s Tea to rank 3rd among tea infuser brands in New Zealand, with 4.3% of the searches.

  2. In September 2026, T2 gained share of searches among tea infuser brands in New Zealand, from 9.2% to 13%.

  3. In September 2026, Frank Green lost share of searches among tea infuser brands in New Zealand, from 80.1% to 74%.

  4. Estimated monthly branded searches for Bodum in New Zealand fell 19.2% over 12 measured months, from 520 to 420 in September 2026.

How are T2’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using T2’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • peppermint tea t2
  • sleep tea t2
  • t2 iced tea
  • t2 tea
  • t2 tea bags
  • t2 tea cups
  • t2 teapot
  • t2 tummy tea

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How the Brand Demand Index is measured

Where does T2 compete?

T2 is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tea infuser brands2nd of 713%Shown above
Tea brands4th of 1014.6%Show ranking
Teapot brands1st of 659.7%Show ranking
Creator with pink hair and a pink jacket

Is T2 your brand?

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