Brandwave

How popular ist leaf T?

In September 2026, people searched for t leaf T by name about 720 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 4.3% of all New Zealand tea infuser brand searches, placing t leaf T third out of seven brands. When we asked both ChatGPT and Google AI Overviews about tea infuser brands, t leaf T appeared in two of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

t leaf T is the third most searched of 7 competitors and the third most recommended in AI answers.

  1. Frank GreenShare of searches 74%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. T2Share of searches 13%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. t leaf TShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. Webster’s TeaShare of searches 4.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. BodumShare of searches 2.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top tea infuser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, t leaf T was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. t leaf T is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Webster’s Tea1st
  2. Bento Ninja2nd
  3. t leaf T3rd
  4. OXO4th
  5. T25th
  6. Frank Green–
  7. Bodum–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Webster’s Tea5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bento Ninja3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • t leaf T2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • T21 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frank Green0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bodum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tea infuser brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tea infuser brands compete with t leaf T?

t leaf T against tea infuser brands in New Zealand, by month

Share of searches by month for Frank Green, T2, t leaf T, Webster’s Tea, Bodum. The figures are in the table below the chart.

View monthly share of searches table
MonthFrank GreenT2t leaf TWebster’s TeaBodumOXOBento Ninja
Oct 202576.6%13.2%3.7%3%2.2%0.71%0.59%
Nov 202577.4%13.3%3.7%2.5%1.8%0.4%0.9%
Dec 202575.6%15.9%2.4%2.8%2.2%0.58%0.58%
Jan 202678.5%11.4%2.5%3.1%2.2%1.1%1.1%
Feb 202681%9.5%2.6%3.2%1.9%0.91%0.91%
Mar 202678.7%11.1%3.1%3.1%2.3%1.1%0.73%
Apr 202674.9%12.9%3.6%3.6%2.6%1.3%1%
May 202676.5%11.3%3.7%4.5%2.2%0.87%0.87%
Jun 202672.6%15.4%3.5%4.2%2.5%1%0.83%
Jul 202674.3%13.1%4.4%4.4%2.2%1%0.66%
Aug 202680.1%9.2%3.1%3.8%2.3%0.92%0.48%
Sep 202674%13%4.3%4.3%2.5%1%0.84%

  1. 1.Frank Green

    74%

    Held 1st. 12.3K estimated branded searches, -32.8% vs prior month. Share -6.1 points.

  2. 2.T2

    13%

    Held 2nd. 2.2K estimated branded searches, +2.4% vs prior month. Share +3.8 points.

  3. 3.t leaf T

    4.3%

    Moved from 4th to 3rd. 720 estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Webster’s Tea

    4.3%

    Moved from 3rd to 4th. 720 estimated branded searches, -18.2% vs prior month. Share +0.5 points.

  5. 5.Bodum

    2.5%

    Held 5th. 420 estimated branded searches, -20.8% vs prior month. Share +0.2 points.

  6. 6.OXO

    1%

    Held 6th. 170 estimated branded searches, -19% vs prior month. Share +0.1 points.

  7. 7.Bento Ninja

    0.84%

    Held 7th. 140 estimated branded searches, +27.3% vs prior month. Share +0.4 points.

Compare popularity between t leaf T and its closest rivals

Every comparison with t leaf T

6 comparisons

How has branded search demand for t leaf T changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for t leaf T in New Zealand fell from 880 to 720.
  • Across the 12 months ending September 2026, t leaf T’s share of searches among tea infuser brands in New Zealand increased from 3.7% to 4.3%.
  • Across the 12 months ending September 2026, t leaf T’s share of searches among tea infuser brands in New Zealand peaked at 4.4% in July 2026 and was lowest at 2.4% in December 2025.

How did search popularity change for New Zealand tea infuser brands in September 2026?

4 changes

  1. In September 2026, t leaf T overtook Webster’s Tea to rank 3rd among tea infuser brands in New Zealand, with 4.3% of the searches.

  2. In September 2026, T2 gained share of searches among tea infuser brands in New Zealand, from 9.2% to 13%.

  3. In September 2026, Frank Green lost share of searches among tea infuser brands in New Zealand, from 80.1% to 74%.

  4. Estimated monthly branded searches for Bodum in New Zealand fell 19.2% over 12 measured months, from 520 to 420 in September 2026.

How are t leaf T’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using t leaf T’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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