Brandwave

OXO vs t leaf T:Which is more popular?

In September 2026, t leaf T had more branded searches than OXO among tea infuser brands in New Zealand. t leaf T had about 720 branded searches, while OXO had 170. t leaf T made up 4.3% of all tea infuser brand searches we track, and OXO accounted for 1%. When we asked ChatGPT and Google AI Overviews about tea infuser brands, t leaf T appeared in two of the five answers and OXO in one. t leaf T was mentioned before OXO in two out of three answers that named either.

Among tea infuser brands in New Zealand in September 2026

Who do people search for more?

t leaf T, about 4 searches for every 1 for OXO

t leaf T 720 searchesOXO 170 searches

Who does AI mention more?

t leaf T, mentioned in 2 of 5 answers, OXO in 1

t leaf T in 2 of 5OXO in 1 of 5

Who does AI recommend more?

t leaf T, named ahead of OXO in 2 of 3 answers

t leaf T first in 2OXO first in 1

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Top tea infuser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, t leaf T was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OXO was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. t leaf T was listed before OXO in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Webster’s Tea1st
  2. Bento Ninja2nd
  3. t leaf T3rd
  4. OXO4th
  5. T25th
  6. Frank Green–
  7. Bodum–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Webster’s Tea5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bento Ninja3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • t leaf T2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • T21 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frank Green0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bodum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tea infuser brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is OXO or t leaf T more popular in search?

This chart shows how often people search Google for OXO and t leaf T by name. Each line represents a brand's share of searches for all seven tea infuser brands we track, month by month, from searches in New Zealand.

OXO and t leaf T among tea infuser brands in New Zealand, by month

Share of searches by month for t leaf T, OXO. The figures are in the table below the chart.

View monthly share of searches table
MonthFrank GreenT2t leaf TWebster’s TeaBodumOXOBento Ninja
Oct 202576.6%13.2%3.7%3%2.2%0.71%0.59%
Nov 202577.4%13.3%3.7%2.5%1.8%0.4%0.9%
Dec 202575.6%15.9%2.4%2.8%2.2%0.58%0.58%
Jan 202678.5%11.4%2.5%3.1%2.2%1.1%1.1%
Feb 202681%9.5%2.6%3.2%1.9%0.91%0.91%
Mar 202678.7%11.1%3.1%3.1%2.3%1.1%0.73%
Apr 202674.9%12.9%3.6%3.6%2.6%1.3%1%
May 202676.5%11.3%3.7%4.5%2.2%0.87%0.87%
Jun 202672.6%15.4%3.5%4.2%2.5%1%0.83%
Jul 202674.3%13.1%4.4%4.4%2.2%1%0.66%
Aug 202680.1%9.2%3.1%3.8%2.3%0.92%0.48%
Sep 202674%13%4.3%4.3%2.5%1%0.84%

How has the OXO and t leaf T comparison changed over the last 12 months?

3 findings
  • t leaf T was ahead of OXO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, OXO’s share of searches among tea infuser brands in New Zealand moved from 0.71% to 1%, and its estimated monthly branded searches held steady at 170.
  • Across the 12 months ending September 2026, t leaf T’s share of searches among tea infuser brands in New Zealand moved from 3.7% to 4.3%, and its estimated monthly branded searches moved from 880 to 720.

How did search popularity change for New Zealand tea infuser brands in September 2026?

1 change
  1. In September 2026, t leaf T overtook Webster’s Tea to rank 3rd among tea infuser brands in New Zealand, with 4.3% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using OXO’s and t leaf T’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OXO

1 branded search term

  • oxo good grips

t leaf T

1 branded search term

  • t leaf t

How the Brand Demand Index is measured

Other head-to-heads among tea infuser brands

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