How popular isOxo in search?
In August 2026, there were an estimated 480 branded searches for Oxo in New Zealand which is up 45.5% over the last 11 months. Oxo holds 4.8% estimated Share of Search among New Zealand soup and stock brands and is ranked 4th of 4 competitors for search popularity.
Maggi59.6%
Campbell's21%Continental14.5%
Oxo4.8%
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Which soup and stock brands compete with Oxo?
Share of Search by month for Maggi, Campbell's, Continental, Oxo. The figures are in the table below the chart.
View monthly share of search table
| Month | Maggi | Campbell's | Continental | Oxo |
|---|---|---|---|---|
| Oct 2025 | 60% | 23.2% | 12.8% | 4% |
| Nov 2025 | 50.6% | 33.3% | 12.7% | 3.4% |
| Dec 2025 | 54.5% | 26.7% | 15.3% | 3.4% |
| Jan 2026 | 57.7% | 24.3% | 13.4% | 4.6% |
| Feb 2026 | 55.5% | 26.3% | 14% | 4.1% |
| Mar 2026 | 55.4% | 26.2% | 13.8% | 4.6% |
| Apr 2026 | 58.5% | 23.9% | 12.8% | 4.9% |
| May 2026 | 59.6% | 23.3% | 12% | 5.1% |
| Jun 2026 | 59.4% | 22.4% | 13.8% | 4.5% |
| Jul 2026 | 59.5% | 22.5% | 13.6% | 4.4% |
| Aug 2026 | 59.6% | 21% | 14.5% | 4.8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.6% | 5.9K | +7.1% | +0.2 points | |
| 2, held 2nd | 21% | 2.1K | -0.48% | -1.5 points | |
| 3, held 3rd | 14.5% | 1.4K | +14.3% | +1 points | |
| 4, held 4th | 4.8% | 480 | +17.1% | +0.4 points |
1.
59.6%
held 1st · 5.9K estimated branded searches · +7.1% vs prior month · +0.2 points
21%
held 2nd · 2.1K estimated branded searches · -0.48% vs prior month · -1.5 points
14.5%
held 3rd · 1.4K estimated branded searches · +14.3% vs prior month · +1 points
4.
Oxo4.8%
held 4th · 480 estimated branded searches · +17.1% vs prior month · +0.4 points
Compare search popularity between Oxo and its closest rivals
How has branded search demand for Oxo changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Oxo in New Zealand rose from 330 to 480.
- Across the 11 months ending August 2026, Oxo’s estimated Share of Search among soup and stock brands in New Zealand increased from 4% to 4.8%.
- Across the 11 months ending August 2026, Oxo’s estimated Share of Search among soup and stock brands in New Zealand peaked at 5.1% in May 2026 and was lowest at 3.4% in November 2025.
How did search popularity change for New Zealand soup and stock brands in August 2026?
4 changes
In August 2026, Continental gained estimated Share of Search among soup and stock brands in New Zealand, from 13.6% to 14.5%.
In August 2026, Campbell's lost estimated Share of Search among soup and stock brands in New Zealand, from 22.5% to 21%.
Estimated monthly branded searches for Oxo in New Zealand rose 45.5% over 11 measured months, from 330 to 480 in August 2026.
Estimated monthly branded searches for Maggi in New Zealand rose 18.9% over 11 measured months, from 5K to 5.9K in August 2026.
How is Oxo measured?
Brandwave collects information about searches that people make online using Oxo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- chicken oxo cubes
- lamb oxo cubes
- oxo cubes
- oxo soup
- oxo soup cubes
Do you work for Oxo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Oxo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.