Brandwave

How popular isContinental in search?

In August 2026, there were an estimated 1.4K branded searches for Continental in New Zealand which is up 35.8% over the last 11 months. Continental holds 14.5% estimated Share of Search among New Zealand soup and stock brands and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Maggi59.6%
  2. Campbell's21%
  3. Continental14.5%
  4. Oxo4.8%
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Which soup and stock brands compete with Continental?

Continental against soup and stock brands in New Zealand, by month

Share of Search by month for Maggi, Campbell's, Continental, Oxo. The figures are in the table below the chart.

View monthly share of search table
MonthMaggiCampbell'sContinentalOxo
Oct 202560%23.2%12.8%4%
Nov 202550.6%33.3%12.7%3.4%
Dec 202554.5%26.7%15.3%3.4%
Jan 202657.7%24.3%13.4%4.6%
Feb 202655.5%26.3%14%4.1%
Mar 202655.4%26.2%13.8%4.6%
Apr 202658.5%23.9%12.8%4.9%
May 202659.6%23.3%12%5.1%
Jun 202659.4%22.4%13.8%4.5%
Jul 202659.5%22.5%13.6%4.4%
Aug 202659.6%21%14.5%4.8%
Sep 2026————

  1. 1.Maggi

    59.6%

    held 1st · 5.9K estimated branded searches · +7.1% vs prior month · +0.2 points

  2. 2.Campbell's

    21%

    held 2nd · 2.1K estimated branded searches · -0.48% vs prior month · -1.5 points

  3. 3.Continental

    14.5%

    held 3rd · 1.4K estimated branded searches · +14.3% vs prior month · +1 points

  4. 4.Oxo

    4.8%

    held 4th · 480 estimated branded searches · +17.1% vs prior month · +0.4 points

Compare search popularity between Continental and its closest rivals

How has branded search demand for Continental changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Continental in New Zealand rose from 1.1K to 1.4K.
  • Across the 11 months ending August 2026, Continental’s estimated Share of Search among soup and stock brands in New Zealand increased from 12.8% to 14.5%.
  • Across the 11 months ending August 2026, Continental’s estimated Share of Search among soup and stock brands in New Zealand peaked at 15.3% in December 2025 and was lowest at 12% in May 2026.

How did search popularity change for New Zealand soup and stock brands in August 2026?

  1. In August 2026, Continental gained estimated Share of Search among soup and stock brands in New Zealand, from 13.6% to 14.5%.

  2. In August 2026, Campbell's lost estimated Share of Search among soup and stock brands in New Zealand, from 22.5% to 21%.

  3. Estimated monthly branded searches for Oxo in New Zealand rose 45.5% over 11 measured months, from 330 to 480 in August 2026.

  4. Estimated monthly branded searches for Maggi in New Zealand rose 18.9% over 11 measured months, from 5K to 5.9K in August 2026.

Which tyre brands compete with Continental?

Continental against tyre brands in New Zealand, by month

Share of Search by month for Bridgestone, Michelin, Pirelli, Goodyear, Hankook, Yokohama, Continental. The figures are in the table below the chart.

View monthly share of search table
MonthBridgestoneMichelinPirelliGoodyearHankookYokohamaContinentalDunlop
Oct 202562%12.4%7.6%6.2%5.1%2.6%2.7%1.2%
Nov 202560.8%15.6%7.3%5.6%4.5%2.4%2.6%1.2%
Dec 202565.4%11.4%6.7%5.9%4.1%2.4%2.9%1.3%
Jan 202662.9%13.1%6.7%5.7%4.8%2.7%2.6%1.5%
Feb 202661.6%12.3%6.8%6.8%5%3.1%2.9%1.5%
Mar 202661%12.5%6.7%6.6%5.6%3.2%3%1.4%
Apr 202659.8%14.1%7%6.1%5.7%3.1%3%1.3%
May 202657.2%15.1%6.6%7.1%5.8%3.7%3.1%1.4%
Jun 202645.5%31.1%6.1%5.4%5.1%3%2.8%1.1%
Jul 202646.2%31%6.2%4.4%4.9%3.7%2.7%0.96%
Aug 202653.1%19.3%6.9%6%5.4%4.3%3.7%1.4%
Sep 2026————————

  1. 1.Bridgestone

    53.1%

    held 1st · 20.8K estimated branded searches · -3.9% vs prior month · +6.8 points

  2. 2.Michelin

    19.3%

    held 2nd · 7.6K estimated branded searches · -47.8% vs prior month · -11.6 points

  3. 3.Pirelli

    6.9%

    held 3rd · 2.7K estimated branded searches · -6.6% vs prior month · +0.7 points

  4. 4.Goodyear

    6%

    moved from 5th to 4th · 2.4K estimated branded searches · +15.1% vs prior month · +1.6 points

  5. 5.Hankook

    5.4%

    moved from 4th to 5th · 2.1K estimated branded searches · -7.5% vs prior month · +0.5 points

  6. 6.Yokohama

    4.3%

    held 6th · 1.7K estimated branded searches · -3.4% vs prior month · +0.6 points

  7. 7.Continental

    3.7%

    held 7th · 1.4K estimated branded searches · +14.3% vs prior month · +1 points

  8. 8.Dunlop

    1.4%

    held 8th · 530 estimated branded searches · +17.8% vs prior month · +0.4 points

Compare search popularity between Continental and its closest rivals

How has branded search demand for Continental changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Continental’s estimated Share of Search among tyre brands in New Zealand increased from 2.7% to 3.7%.
  • Across the 11 months ending August 2026, Continental’s estimated Share of Search among tyre brands in New Zealand peaked at 3.7% in August 2026 and was lowest at 2.6% in January 2026.
  • Across the 11 months ending August 2026, Continental fell from 6th to 7th among tyre brands in New Zealand.

How did search popularity change for New Zealand tyre brands in August 2026?

  1. In August 2026, Goodyear overtook Hankook to rank 4th among tyre brands in New Zealand, at 6%.

  2. In August 2026, Bridgestone gained estimated Share of Search among tyre brands in New Zealand, from 46.2% to 53.1%.

  3. In August 2026, Continental gained estimated Share of Search among tyre brands in New Zealand, from 2.7% to 3.7%.

  4. In August 2026, Pirelli gained estimated Share of Search among tyre brands in New Zealand, from 6.2% to 6.9%.

  5. In August 2026, Yokohama gained estimated Share of Search among tyre brands in New Zealand, from 3.7% to 4.3%.

  6. In August 2026, Hankook gained estimated Share of Search among tyre brands in New Zealand, from 4.9% to 5.4%.

How is Continental measured?

Brandwave collects information about searches that people make online using Continental’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • continental car tyres
  • continental chicken noodle soup
  • continental cross contact tyres
  • continental cup a soup
  • continental moto tires
  • continental mtb tires
  • continental soup
  • continental tires
  • continental tyre
  • continental tyres near me
  • continental tyres price

Do you work for Continental? To request corrections or removal please contact us via our support page and we will be happy to assist.

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