Campbell's vs Continental:Which is more popular by branded search in New Zealand?
In August 2026, Campbell's had more branded searches than Continental among soup and stock brands in New Zealand. Campbell's was estimated to have 2.1K branded searches compared to Continental’s 1.4K, and held a 21% Share of Search versus Continental’s 14.5%.
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Which is more popular in search, Campbell's or Continental?
Compare the soup, stock and gravy brands New Zealanders cook with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Campbell's, Continental. The figures are in the table below the chart.
View monthly share of search table
| Month | Maggi | Campbell's | Continental | Oxo |
|---|---|---|---|---|
| Oct 2025 | 60% | 23.2% | 12.8% | 4% |
| Nov 2025 | 50.6% | 33.3% | 12.7% | 3.4% |
| Dec 2025 | 54.5% | 26.7% | 15.3% | 3.4% |
| Jan 2026 | 57.7% | 24.3% | 13.4% | 4.6% |
| Feb 2026 | 55.5% | 26.3% | 14% | 4.1% |
| Mar 2026 | 55.4% | 26.2% | 13.8% | 4.6% |
| Apr 2026 | 58.5% | 23.9% | 12.8% | 4.9% |
| May 2026 | 59.6% | 23.3% | 12% | 5.1% |
| Jun 2026 | 59.4% | 22.4% | 13.8% | 4.5% |
| Jul 2026 | 59.5% | 22.5% | 13.6% | 4.4% |
| Aug 2026 | 59.6% | 21% | 14.5% | 4.8% |
| Sep 2026 | — | — | — | — |
How has the Campbell's and Continental comparison changed over the last 12 months?
3 findings
- Campbell's was ahead of Continental in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Campbell's’ estimated Share of Search among soup and stock brands in New Zealand moved from 23.2% to 21%, and its estimated monthly branded searches moved from 1.9K to 2.1K.
- Across the 11 months ending August 2026, Continental’s estimated Share of Search among soup and stock brands in New Zealand moved from 12.8% to 14.5%, and its estimated monthly branded searches moved from 1.1K to 1.4K.
How did search popularity change for New Zealand soup and stock brands in August 2026?
2 changes
In August 2026, Continental gained estimated Share of Search among soup and stock brands in New Zealand, from 13.6% to 14.5%.
In August 2026, Campbell's lost estimated Share of Search among soup and stock brands in New Zealand, from 22.5% to 21%.
How each brand is measured
Brandwave collects information about searches that people make online using Campbell's’ and Continental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Campbell's
10 branded search terms
- campbell's
- campbells
- campbells condensed soup
- campbells condensed tomato soup
- campbells mushroom soup
- campbells near me
- campbells nz
- campbells online
- campbells soup
- campbells tomato soup
Continental
11 branded search terms
- continental car tyres
- continental chicken noodle soup
- continental cross contact tyres
- continental cup a soup
- continental moto tires
- continental mtb tires
- continental soup
- continental tires
- continental tyre
- continental tyres near me
- continental tyres price
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.