How popular isYokohama in search?
In August 2026, there were an estimated 1.7K branded searches for Yokohama in New Zealand which is up 64.1% over the last 11 months. Yokohama holds 4.3% estimated Share of Search among New Zealand tyre brands and is ranked 6th of 8 competitors for search popularity.
Bridgestone53.1%
Michelin19.3%
Pirelli6.9%
Goodyear6%
Hankook5.4%Yokohama4.3%
Continental3.7%
Dunlop1.4%
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Which tyre brands compete with Yokohama?
Share of Search by month for Bridgestone, Michelin, Pirelli, Goodyear, Hankook, Yokohama, Continental. The figures are in the table below the chart.
View monthly share of search table
| Month | Bridgestone | Michelin | Pirelli | Goodyear | Hankook | Yokohama | Continental | Dunlop |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62% | 12.4% | 7.6% | 6.2% | 5.1% | 2.6% | 2.7% | 1.2% |
| Nov 2025 | 60.8% | 15.6% | 7.3% | 5.6% | 4.5% | 2.4% | 2.6% | 1.2% |
| Dec 2025 | 65.4% | 11.4% | 6.7% | 5.9% | 4.1% | 2.4% | 2.9% | 1.3% |
| Jan 2026 | 62.9% | 13.1% | 6.7% | 5.7% | 4.8% | 2.7% | 2.6% | 1.5% |
| Feb 2026 | 61.6% | 12.3% | 6.8% | 6.8% | 5% | 3.1% | 2.9% | 1.5% |
| Mar 2026 | 61% | 12.5% | 6.7% | 6.6% | 5.6% | 3.2% | 3% | 1.4% |
| Apr 2026 | 59.8% | 14.1% | 7% | 6.1% | 5.7% | 3.1% | 3% | 1.3% |
| May 2026 | 57.2% | 15.1% | 6.6% | 7.1% | 5.8% | 3.7% | 3.1% | 1.4% |
| Jun 2026 | 45.5% | 31.1% | 6.1% | 5.4% | 5.1% | 3% | 2.8% | 1.1% |
| Jul 2026 | 46.2% | 31% | 6.2% | 4.4% | 4.9% | 3.7% | 2.7% | 0.96% |
| Aug 2026 | 53.1% | 19.3% | 6.9% | 6% | 5.4% | 4.3% | 3.7% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.1% | 20.8K | -3.9% | +6.8 points | |
| 2, held 2nd | 19.3% | 7.6K | -47.8% | -11.6 points | |
| 3, held 3rd | 6.9% | 2.7K | -6.6% | +0.7 points | |
| 4, moved from 5th to 4th | 6% | 2.4K | +15.1% | +1.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.4% | 2.1K | -7.5% | +0.5 pointsmoved from 4th to 5th | |
| 6, held 6th | 4.3% | 1.7K | -3.4% | +0.6 points | |
| 7, held 7th | 3.7% | 1.4K | +14.3% | +1 points | |
| 8, held 8th | 1.4% | 530 | +17.8% | +0.4 points |
53.1%
held 1st · 20.8K estimated branded searches · -3.9% vs prior month · +6.8 points
2.
Michelin19.3%
held 2nd · 7.6K estimated branded searches · -47.8% vs prior month · -11.6 points
3.
Pirelli6.9%
held 3rd · 2.7K estimated branded searches · -6.6% vs prior month · +0.7 points
4.
Goodyear6%
moved from 5th to 4th · 2.4K estimated branded searches · +15.1% vs prior month · +1.6 points
5.
Hankook5.4%
moved from 4th to 5th · 2.1K estimated branded searches · -7.5% vs prior month · +0.5 points
6.
4.3%
held 6th · 1.7K estimated branded searches · -3.4% vs prior month · +0.6 points
3.7%
held 7th · 1.4K estimated branded searches · +14.3% vs prior month · +1 points
8.
Dunlop1.4%
held 8th · 530 estimated branded searches · +17.8% vs prior month · +0.4 points
Compare search popularity between Yokohama and its closest rivals
How has branded search demand for Yokohama changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Yokohama in New Zealand rose from 1K to 1.7K.
- Across the 11 months ending August 2026, Yokohama’s estimated Share of Search among tyre brands in New Zealand increased from 2.6% to 4.3%.
- Across the 11 months ending August 2026, Yokohama’s estimated Share of Search among tyre brands in New Zealand peaked at 4.3% in August 2026 and was lowest at 2.4% in November 2025.
- Across the 11 months ending August 2026, Yokohama rose from 7th to 6th among tyre brands in New Zealand.
How did search popularity change for New Zealand tyre brands in August 2026?
6 changes
In August 2026, Goodyear overtook Hankook to rank 4th among tyre brands in New Zealand, at 6%.
In August 2026, Bridgestone gained estimated Share of Search among tyre brands in New Zealand, from 46.2% to 53.1%.
In August 2026, Continental gained estimated Share of Search among tyre brands in New Zealand, from 2.7% to 3.7%.
In August 2026, Pirelli gained estimated Share of Search among tyre brands in New Zealand, from 6.2% to 6.9%.
In August 2026, Yokohama gained estimated Share of Search among tyre brands in New Zealand, from 3.7% to 4.3%.
In August 2026, Hankook gained estimated Share of Search among tyre brands in New Zealand, from 4.9% to 5.4%.
How is Yokohama measured?
Brandwave collects information about searches that people make online using Yokohama’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- geolandar yokohama tires
- yokohama geolandar at g015 tires
- yokohama tires
- yokohama tires g015
- yokohama tires geolandar mt
- yokohama tyre
- yokohama tyre cost
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Is Yokohama your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.