How popular isMichelin in search?
In August 2026, there were an estimated 7.6K branded searches for Michelin in New Zealand which is up 55.1% over the last 11 months. Michelin holds 19.3% estimated Share of Search among New Zealand tyre brands and is ranked 2nd of 8 competitors for search popularity.
Bridgestone53.1%
Michelin19.3%
Pirelli6.9%
Goodyear6%
Hankook5.4%Yokohama4.3%
Continental3.7%
Dunlop1.4%
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Which tyre brands compete with Michelin?
Share of Search by month for Bridgestone, Michelin, Pirelli, Goodyear, Hankook, Yokohama, Continental. The figures are in the table below the chart.
View monthly share of search table
| Month | Bridgestone | Michelin | Pirelli | Goodyear | Hankook | Yokohama | Continental | Dunlop |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62% | 12.4% | 7.6% | 6.2% | 5.1% | 2.6% | 2.7% | 1.2% |
| Nov 2025 | 60.8% | 15.6% | 7.3% | 5.6% | 4.5% | 2.4% | 2.6% | 1.2% |
| Dec 2025 | 65.4% | 11.4% | 6.7% | 5.9% | 4.1% | 2.4% | 2.9% | 1.3% |
| Jan 2026 | 62.9% | 13.1% | 6.7% | 5.7% | 4.8% | 2.7% | 2.6% | 1.5% |
| Feb 2026 | 61.6% | 12.3% | 6.8% | 6.8% | 5% | 3.1% | 2.9% | 1.5% |
| Mar 2026 | 61% | 12.5% | 6.7% | 6.6% | 5.6% | 3.2% | 3% | 1.4% |
| Apr 2026 | 59.8% | 14.1% | 7% | 6.1% | 5.7% | 3.1% | 3% | 1.3% |
| May 2026 | 57.2% | 15.1% | 6.6% | 7.1% | 5.8% | 3.7% | 3.1% | 1.4% |
| Jun 2026 | 45.5% | 31.1% | 6.1% | 5.4% | 5.1% | 3% | 2.8% | 1.1% |
| Jul 2026 | 46.2% | 31% | 6.2% | 4.4% | 4.9% | 3.7% | 2.7% | 0.96% |
| Aug 2026 | 53.1% | 19.3% | 6.9% | 6% | 5.4% | 4.3% | 3.7% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.1% | 20.8K | -3.9% | +6.8 points | |
| 2, held 2nd | 19.3% | 7.6K | -47.8% | -11.6 points | |
| 3, held 3rd | 6.9% | 2.7K | -6.6% | +0.7 points | |
| 4, moved from 5th to 4th | 6% | 2.4K | +15.1% | +1.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.4% | 2.1K | -7.5% | +0.5 pointsmoved from 4th to 5th | |
| 6, held 6th | 4.3% | 1.7K | -3.4% | +0.6 points | |
| 7, held 7th | 3.7% | 1.4K | +14.3% | +1 points | |
| 8, held 8th | 1.4% | 530 | +17.8% | +0.4 points |
53.1%
held 1st · 20.8K estimated branded searches · -3.9% vs prior month · +6.8 points
2.
Michelin19.3%
held 2nd · 7.6K estimated branded searches · -47.8% vs prior month · -11.6 points
3.
Pirelli6.9%
held 3rd · 2.7K estimated branded searches · -6.6% vs prior month · +0.7 points
4.
Goodyear6%
moved from 5th to 4th · 2.4K estimated branded searches · +15.1% vs prior month · +1.6 points
5.
Hankook5.4%
moved from 4th to 5th · 2.1K estimated branded searches · -7.5% vs prior month · +0.5 points
6.
4.3%
held 6th · 1.7K estimated branded searches · -3.4% vs prior month · +0.6 points
3.7%
held 7th · 1.4K estimated branded searches · +14.3% vs prior month · +1 points
8.
Dunlop1.4%
held 8th · 530 estimated branded searches · +17.8% vs prior month · +0.4 points
Compare search popularity between Michelin and its closest rivals
How has branded search demand for Michelin changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Michelin in New Zealand rose from 4.9K to 7.6K.
- Across the 11 months ending August 2026, Michelin’s estimated Share of Search among tyre brands in New Zealand increased from 12.4% to 19.3%.
- Across the 11 months ending August 2026, Michelin’s estimated Share of Search among tyre brands in New Zealand peaked at 31.1% in June 2026 and was lowest at 11.4% in December 2025.
How did search popularity change for New Zealand tyre brands in August 2026?
6 changes
In August 2026, Goodyear overtook Hankook to rank 4th among tyre brands in New Zealand, at 6%.
In August 2026, Bridgestone gained estimated Share of Search among tyre brands in New Zealand, from 46.2% to 53.1%.
In August 2026, Continental gained estimated Share of Search among tyre brands in New Zealand, from 2.7% to 3.7%.
In August 2026, Pirelli gained estimated Share of Search among tyre brands in New Zealand, from 6.2% to 6.9%.
In August 2026, Yokohama gained estimated Share of Search among tyre brands in New Zealand, from 3.7% to 4.3%.
In August 2026, Hankook gained estimated Share of Search among tyre brands in New Zealand, from 4.9% to 5.4%.
How is Michelin measured?
Brandwave collects information about searches that people make online using Michelin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
23 branded search terms
- michelin
- michelin anakee adventure
- michelin co nz
- michelin cross climate2
- michelin e primacy
- michelin energy xm2
- michelin mtb tires
- michelin near me
- michelin new zealand
- michelin nz
- michelin pilot sport
- michelin pilot sport 4
- michelin pilot sport 4s
- michelin pilot sport 5
- michelin power 6
- michelin primacy
- michelin primacy 4
- michelin primacy 5
- michelin primacy suv
- michelin ps5
- michelin road6
- michelin tires
- michelin tyre
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Is Michelin your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.