Michelin vs Yokohama:Which is more popular by branded search in New Zealand?
In August 2026, Michelin had more branded searches than Yokohama among tyre brands in New Zealand. Michelin was estimated to have 7.6K branded searches compared to Yokohama’s 1.7K, and held a 19.3% Share of Search versus Yokohama’s 4.3%.
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Which is more popular in search, Michelin or Yokohama?
Compare the tyre brands New Zealand drivers fit to their cars, utes and SUVs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Michelin, Yokohama. The figures are in the table below the chart.
View monthly share of search table
| Month | Bridgestone | Michelin | Pirelli | Goodyear | Hankook | Yokohama | Continental | Dunlop |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62% | 12.4% | 7.6% | 6.2% | 5.1% | 2.6% | 2.7% | 1.2% |
| Nov 2025 | 60.8% | 15.6% | 7.3% | 5.6% | 4.5% | 2.4% | 2.6% | 1.2% |
| Dec 2025 | 65.4% | 11.4% | 6.7% | 5.9% | 4.1% | 2.4% | 2.9% | 1.3% |
| Jan 2026 | 62.9% | 13.1% | 6.7% | 5.7% | 4.8% | 2.7% | 2.6% | 1.5% |
| Feb 2026 | 61.6% | 12.3% | 6.8% | 6.8% | 5% | 3.1% | 2.9% | 1.5% |
| Mar 2026 | 61% | 12.5% | 6.7% | 6.6% | 5.6% | 3.2% | 3% | 1.4% |
| Apr 2026 | 59.8% | 14.1% | 7% | 6.1% | 5.7% | 3.1% | 3% | 1.3% |
| May 2026 | 57.2% | 15.1% | 6.6% | 7.1% | 5.8% | 3.7% | 3.1% | 1.4% |
| Jun 2026 | 45.5% | 31.1% | 6.1% | 5.4% | 5.1% | 3% | 2.8% | 1.1% |
| Jul 2026 | 46.2% | 31% | 6.2% | 4.4% | 4.9% | 3.7% | 2.7% | 0.96% |
| Aug 2026 | 53.1% | 19.3% | 6.9% | 6% | 5.4% | 4.3% | 3.7% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Michelin and Yokohama comparison changed over the last 12 months?
3 findings
- Michelin was ahead of Yokohama in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Michelin’s estimated Share of Search among tyre brands in New Zealand moved from 12.4% to 19.3%, and its estimated monthly branded searches moved from 4.9K to 7.6K.
- Across the 11 months ending August 2026, Yokohama’s estimated Share of Search among tyre brands in New Zealand moved from 2.6% to 4.3%, and its estimated monthly branded searches moved from 1K to 1.7K.
How did search popularity change for New Zealand tyre brands in August 2026?
2 changes
In August 2026, Yokohama gained estimated Share of Search among tyre brands in New Zealand, from 3.7% to 4.3%.
In August 2026, Michelin lost estimated Share of Search among tyre brands in New Zealand, from 31% to 19.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Michelin’s and Yokohama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Michelin
23 branded search terms
- michelin
- michelin anakee adventure
- michelin co nz
- michelin cross climate2
- michelin e primacy
- michelin energy xm2
- michelin mtb tires
- michelin near me
- michelin new zealand
- michelin nz
- michelin pilot sport
- michelin pilot sport 4
- michelin pilot sport 4s
- michelin pilot sport 5
- michelin power 6
- michelin primacy
- michelin primacy 4
- michelin primacy 5
- michelin primacy suv
- michelin ps5
- michelin road6
- michelin tires
- michelin tyre
Yokohama
7 branded search terms
- geolandar yokohama tires
- yokohama geolandar at g015 tires
- yokohama tires
- yokohama tires g015
- yokohama tires geolandar mt
- yokohama tyre
- yokohama tyre cost
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.