Brandwave

Tyre brands in New Zealand:Which brands are most popular in search?

In August 2026, Bridgestone was the most searched among tyre brands in New Zealand, with an estimated 20.8K branded searches and 53.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Bridgestone53.1%
  2. Michelin19.3%
  3. Pirelli6.9%
  4. Goodyear6%
  5. Hankook5.4%
  6. Yokohama4.3%
  7. Continental3.7%
  8. Dunlop1.4%

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Share of SearchLeaderboard

Compare the tyre brands New Zealand drivers fit to their cars, utes and SUVs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tyre brands in New Zealand, by month

Share of Search by month for Bridgestone, Michelin, Pirelli, Goodyear, Hankook, Yokohama, Continental. The figures are in the table below the chart.

View monthly share of search table
MonthBridgestoneMichelinPirelliGoodyearHankookYokohamaContinentalDunlop
Oct 202562%12.4%7.6%6.2%5.1%2.6%2.7%1.2%
Nov 202560.8%15.6%7.3%5.6%4.5%2.4%2.6%1.2%
Dec 202565.4%11.4%6.7%5.9%4.1%2.4%2.9%1.3%
Jan 202662.9%13.1%6.7%5.7%4.8%2.7%2.6%1.5%
Feb 202661.6%12.3%6.8%6.8%5%3.1%2.9%1.5%
Mar 202661%12.5%6.7%6.6%5.6%3.2%3%1.4%
Apr 202659.8%14.1%7%6.1%5.7%3.1%3%1.3%
May 202657.2%15.1%6.6%7.1%5.8%3.7%3.1%1.4%
Jun 202645.5%31.1%6.1%5.4%5.1%3%2.8%1.1%
Jul 202646.2%31%6.2%4.4%4.9%3.7%2.7%0.96%
Aug 202653.1%19.3%6.9%6%5.4%4.3%3.7%1.4%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Bridgestone

    53.1%

    held 1st · 20.8K estimated branded searches · -3.9% vs prior month · +6.8 points

  2. 2.Michelin

    19.3%

    held 2nd · 7.6K estimated branded searches · -47.8% vs prior month · -11.6 points

  3. 3.Pirelli

    6.9%

    held 3rd · 2.7K estimated branded searches · -6.6% vs prior month · +0.7 points

  4. 4.Goodyear

    6%

    moved from 5th to 4th · 2.4K estimated branded searches · +15.1% vs prior month · +1.6 points

  5. 5.Hankook

    5.4%

    moved from 4th to 5th · 2.1K estimated branded searches · -7.5% vs prior month · +0.5 points

  6. 6.Yokohama

    4.3%

    held 6th · 1.7K estimated branded searches · -3.4% vs prior month · +0.6 points

  7. 7.Continental

    3.7%

    held 7th · 1.4K estimated branded searches · +14.3% vs prior month · +1 points

  8. 8.Dunlop

    1.4%

    held 8th · 530 estimated branded searches · +17.8% vs prior month · +0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among tyre brands in New Zealand?

In August 2026, Bridgestone was the most searched among tyre brands in New Zealand, with an estimated 20.8K branded searches and 53.1% estimated Share of Search within this set. Michelin is in 2nd place, 33.8 percentage points behind at 19.3% Share of Search.

New Zealand tyre brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bridgestone62% → 53.1%65.4%Dec 202545.5%Jun 20261st
Michelin12.4% → 19.3%31.1%Jun 202611.4%Dec 20252nd
Pirelli7.6% → 6.9%7.6%Oct 20256.1%Jun 20263rd
Goodyear6.2% → 6%7.1%May 20264.4%Jul 20264th
Hankook5.1% → 5.4%5.8%May 20264.1%Dec 20255th
Yokohama2.6% → 4.3%4.3%Aug 20262.4%Nov 20257th → 6th
Continental2.7% → 3.7%3.7%Aug 20262.6%Jan 20266th → 7th
Dunlop1.2% → 1.4%1.5%Jan 20260.96%Jul 20268th

Each finding as a sentence

  • Across the 11 months ending August 2026, Bridgestone’s estimated Share of Search among tyre brands in New Zealand decreased from 62% to 53.1%.
  • Across the 11 months ending August 2026, Michelin’s estimated Share of Search among tyre brands in New Zealand increased from 12.4% to 19.3%.
  • Across the 11 months ending August 2026, Pirelli’s estimated Share of Search among tyre brands in New Zealand decreased from 7.6% to 6.9%.
  • Across the 11 months ending August 2026, Yokohama’s estimated Share of Search among tyre brands in New Zealand increased from 2.6% to 4.3%.
  • Across the 11 months ending August 2026, Continental’s estimated Share of Search among tyre brands in New Zealand increased from 2.7% to 3.7%.
  • Across the 11 months ending August 2026, Bridgestone’s estimated Share of Search among tyre brands in New Zealand peaked at 65.4% in December 2025 and was lowest at 45.5% in June 2026.
  • Across the 11 months ending August 2026, Michelin’s estimated Share of Search among tyre brands in New Zealand peaked at 31.1% in June 2026 and was lowest at 11.4% in December 2025.
  • Across the 11 months ending August 2026, Pirelli’s estimated Share of Search among tyre brands in New Zealand peaked at 7.6% in October 2025 and was lowest at 6.1% in June 2026.
  • Across the 11 months ending August 2026, Goodyear’s estimated Share of Search among tyre brands in New Zealand peaked at 7.1% in May 2026 and was lowest at 4.4% in July 2026.
  • Across the 11 months ending August 2026, Hankook’s estimated Share of Search among tyre brands in New Zealand peaked at 5.8% in May 2026 and was lowest at 4.1% in December 2025.
  • Across the 11 months ending August 2026, Yokohama’s estimated Share of Search among tyre brands in New Zealand peaked at 4.3% in August 2026 and was lowest at 2.4% in November 2025.
  • Across the 11 months ending August 2026, Continental’s estimated Share of Search among tyre brands in New Zealand peaked at 3.7% in August 2026 and was lowest at 2.6% in January 2026.
  • Across the 11 months ending August 2026, Yokohama rose from 7th to 6th among tyre brands in New Zealand.
  • Across the 11 months ending August 2026, Continental fell from 6th to 7th among tyre brands in New Zealand.
  • Across the 11 months ending August 2026, Goodyear, Hankook and Dunlop held steady: their estimated Share of Search among tyre brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand tyre brands in August 2026?

  1. In August 2026, Goodyear overtook Hankook to rank 4th among tyre brands in New Zealand, at 6%.

  2. In August 2026, Bridgestone gained estimated Share of Search among tyre brands in New Zealand, from 46.2% to 53.1%.

  3. In August 2026, Continental gained estimated Share of Search among tyre brands in New Zealand, from 2.7% to 3.7%.

  4. In August 2026, Pirelli gained estimated Share of Search among tyre brands in New Zealand, from 6.2% to 6.9%.

  5. In August 2026, Yokohama gained estimated Share of Search among tyre brands in New Zealand, from 3.7% to 4.3%.

  6. In August 2026, Hankook gained estimated Share of Search among tyre brands in New Zealand, from 4.9% to 5.4%.

  7. In August 2026, Michelin lost estimated Share of Search among tyre brands in New Zealand, from 31% to 19.3%.

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