Brandwave

How popular isPirelli in search?

In August 2026, there were an estimated 2.7K branded searches for Pirelli in New Zealand which is down 9.1% over the last 11 months. Pirelli holds 6.9% estimated Share of Search among New Zealand tyre brands and is ranked 3rd of 8 competitors for search popularity.

Share of Search, August 2026
  1. Bridgestone53.1%
  2. Michelin19.3%
  3. Pirelli6.9%
  4. Goodyear6%
  5. Hankook5.4%
  6. Yokohama4.3%
  7. Continental3.7%
  8. Dunlop1.4%
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Which tyre brands compete with Pirelli?

Pirelli against tyre brands in New Zealand, by month

Share of Search by month for Bridgestone, Michelin, Pirelli, Goodyear, Hankook, Yokohama, Continental. The figures are in the table below the chart.

View monthly share of search table
MonthBridgestoneMichelinPirelliGoodyearHankookYokohamaContinentalDunlop
Oct 202562%12.4%7.6%6.2%5.1%2.6%2.7%1.2%
Nov 202560.8%15.6%7.3%5.6%4.5%2.4%2.6%1.2%
Dec 202565.4%11.4%6.7%5.9%4.1%2.4%2.9%1.3%
Jan 202662.9%13.1%6.7%5.7%4.8%2.7%2.6%1.5%
Feb 202661.6%12.3%6.8%6.8%5%3.1%2.9%1.5%
Mar 202661%12.5%6.7%6.6%5.6%3.2%3%1.4%
Apr 202659.8%14.1%7%6.1%5.7%3.1%3%1.3%
May 202657.2%15.1%6.6%7.1%5.8%3.7%3.1%1.4%
Jun 202645.5%31.1%6.1%5.4%5.1%3%2.8%1.1%
Jul 202646.2%31%6.2%4.4%4.9%3.7%2.7%0.96%
Aug 202653.1%19.3%6.9%6%5.4%4.3%3.7%1.4%
Sep 2026————————

  1. 1.Bridgestone

    53.1%

    held 1st · 20.8K estimated branded searches · -3.9% vs prior month · +6.8 points

  2. 2.Michelin

    19.3%

    held 2nd · 7.6K estimated branded searches · -47.8% vs prior month · -11.6 points

  3. 3.Pirelli

    6.9%

    held 3rd · 2.7K estimated branded searches · -6.6% vs prior month · +0.7 points

  4. 4.Goodyear

    6%

    moved from 5th to 4th · 2.4K estimated branded searches · +15.1% vs prior month · +1.6 points

  5. 5.Hankook

    5.4%

    moved from 4th to 5th · 2.1K estimated branded searches · -7.5% vs prior month · +0.5 points

  6. 6.Yokohama

    4.3%

    held 6th · 1.7K estimated branded searches · -3.4% vs prior month · +0.6 points

  7. 7.Continental

    3.7%

    held 7th · 1.4K estimated branded searches · +14.3% vs prior month · +1 points

  8. 8.Dunlop

    1.4%

    held 8th · 530 estimated branded searches · +17.8% vs prior month · +0.4 points

Compare search popularity between Pirelli and its closest rivals

How has branded search demand for Pirelli changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pirelli in New Zealand fell from 3K to 2.7K.
  • Across the 11 months ending August 2026, Pirelli’s estimated Share of Search among tyre brands in New Zealand decreased from 7.6% to 6.9%.
  • Across the 11 months ending August 2026, Pirelli’s estimated Share of Search among tyre brands in New Zealand peaked at 7.6% in October 2025 and was lowest at 6.1% in June 2026.

How did search popularity change for New Zealand tyre brands in August 2026?

  1. In August 2026, Goodyear overtook Hankook to rank 4th among tyre brands in New Zealand, at 6%.

  2. In August 2026, Bridgestone gained estimated Share of Search among tyre brands in New Zealand, from 46.2% to 53.1%.

  3. In August 2026, Continental gained estimated Share of Search among tyre brands in New Zealand, from 2.7% to 3.7%.

  4. In August 2026, Pirelli gained estimated Share of Search among tyre brands in New Zealand, from 6.2% to 6.9%.

  5. In August 2026, Yokohama gained estimated Share of Search among tyre brands in New Zealand, from 3.7% to 4.3%.

  6. In August 2026, Hankook gained estimated Share of Search among tyre brands in New Zealand, from 4.9% to 5.4%.

How is Pirelli measured?

Brandwave collects information about searches that people make online using Pirelli’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

20 branded search terms

  • pirelli
  • pirelli angel gt
  • pirelli cinturato
  • pirelli cinturato p7
  • pirelli cinturato rosso
  • pirelli com
  • pirelli f1 tire
  • pirelli mt21
  • pirelli near me
  • pirelli nz
  • pirelli p
  • pirelli p zero tires
  • pirelli powergy
  • pirelli scorpion
  • pirelli scorpion all terrain plus
  • pirelli scorpion rally str
  • pirelli scorpion tyres
  • pirelli scorpion verde
  • pirelli tires
  • pirelli tyre

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How the Brand Demand Index is measured

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