Dunlop vs Yokohama:Which is more popular by branded search in New Zealand?
In August 2026, Yokohama had more branded searches than Dunlop among tyre brands in New Zealand. Yokohama was estimated to have 1.7K branded searches compared to Dunlop’s 530, and held a 4.3% Share of Search versus Dunlop’s 1.4%.
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Which is more popular in search, Dunlop or Yokohama?
Compare the tyre brands New Zealand drivers fit to their cars, utes and SUVs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yokohama, Dunlop. The figures are in the table below the chart.
View monthly share of search table
| Month | Bridgestone | Michelin | Pirelli | Goodyear | Hankook | Yokohama | Continental | Dunlop |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 62% | 12.4% | 7.6% | 6.2% | 5.1% | 2.6% | 2.7% | 1.2% |
| Nov 2025 | 60.8% | 15.6% | 7.3% | 5.6% | 4.5% | 2.4% | 2.6% | 1.2% |
| Dec 2025 | 65.4% | 11.4% | 6.7% | 5.9% | 4.1% | 2.4% | 2.9% | 1.3% |
| Jan 2026 | 62.9% | 13.1% | 6.7% | 5.7% | 4.8% | 2.7% | 2.6% | 1.5% |
| Feb 2026 | 61.6% | 12.3% | 6.8% | 6.8% | 5% | 3.1% | 2.9% | 1.5% |
| Mar 2026 | 61% | 12.5% | 6.7% | 6.6% | 5.6% | 3.2% | 3% | 1.4% |
| Apr 2026 | 59.8% | 14.1% | 7% | 6.1% | 5.7% | 3.1% | 3% | 1.3% |
| May 2026 | 57.2% | 15.1% | 6.6% | 7.1% | 5.8% | 3.7% | 3.1% | 1.4% |
| Jun 2026 | 45.5% | 31.1% | 6.1% | 5.4% | 5.1% | 3% | 2.8% | 1.1% |
| Jul 2026 | 46.2% | 31% | 6.2% | 4.4% | 4.9% | 3.7% | 2.7% | 0.96% |
| Aug 2026 | 53.1% | 19.3% | 6.9% | 6% | 5.4% | 4.3% | 3.7% | 1.4% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Dunlop and Yokohama comparison changed over the last 12 months?
3 findings
- Yokohama was ahead of Dunlop in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dunlop’s estimated Share of Search among tyre brands in New Zealand moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 490 to 530.
- Across the 11 months ending August 2026, Yokohama’s estimated Share of Search among tyre brands in New Zealand moved from 2.6% to 4.3%, and its estimated monthly branded searches moved from 1K to 1.7K.
How did search popularity change for New Zealand tyre brands in August 2026?
1 change
In August 2026, Yokohama gained estimated Share of Search among tyre brands in New Zealand, from 3.7% to 4.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Dunlop’s and Yokohama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.