Brandwave

Continental vs Goodyear:Which is more popular by branded search in New Zealand?

In August 2026, Goodyear had more branded searches than Continental among tyre brands in New Zealand. Goodyear was estimated to have 2.4K branded searches compared to Continental’s 1.4K, and held a 6% Share of Search versus Continental’s 3.7%.

Share of Search among tyre brands in New Zealand in August 2026Which is more popular in search, Continental or Goodyear?
Continental3.7%1.4K searches
vs
Goodyear6%2.4K searches

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Which is more popular in search, Continental or Goodyear?

Compare the tyre brands New Zealand drivers fit to their cars, utes and SUVs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Continental and Goodyear among tyre brands in New Zealand, by month

Share of Search by month for Goodyear, Continental. The figures are in the table below the chart.

View monthly share of search table
MonthBridgestoneMichelinPirelliGoodyearHankookYokohamaContinentalDunlop
Oct 202562%12.4%7.6%6.2%5.1%2.6%2.7%1.2%
Nov 202560.8%15.6%7.3%5.6%4.5%2.4%2.6%1.2%
Dec 202565.4%11.4%6.7%5.9%4.1%2.4%2.9%1.3%
Jan 202662.9%13.1%6.7%5.7%4.8%2.7%2.6%1.5%
Feb 202661.6%12.3%6.8%6.8%5%3.1%2.9%1.5%
Mar 202661%12.5%6.7%6.6%5.6%3.2%3%1.4%
Apr 202659.8%14.1%7%6.1%5.7%3.1%3%1.3%
May 202657.2%15.1%6.6%7.1%5.8%3.7%3.1%1.4%
Jun 202645.5%31.1%6.1%5.4%5.1%3%2.8%1.1%
Jul 202646.2%31%6.2%4.4%4.9%3.7%2.7%0.96%
Aug 202653.1%19.3%6.9%6%5.4%4.3%3.7%1.4%
Sep 2026————————

How has the Continental and Goodyear comparison changed over the last 12 months?

  • Goodyear was ahead of Continental in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Continental’s estimated Share of Search among tyre brands in New Zealand moved from 2.7% to 3.7%, and its estimated monthly branded searches moved from 1.1K to 1.4K.
  • Across the 11 months ending August 2026, Goodyear’s estimated Share of Search among tyre brands in New Zealand moved from 6.2% to 6%, and its estimated monthly branded searches moved from 2.5K to 2.4K.

How did search popularity change for New Zealand tyre brands in August 2026?

  1. In August 2026, Goodyear overtook Hankook to rank 4th among tyre brands in New Zealand, at 6%.

  2. In August 2026, Continental gained estimated Share of Search among tyre brands in New Zealand, from 2.7% to 3.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Continental’s and Goodyear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Continental

11 branded search terms

  • continental car tyres
  • continental chicken noodle soup
  • continental cross contact tyres
  • continental cup a soup
  • continental moto tires
  • continental mtb tires
  • continental soup
  • continental tires
  • continental tyre
  • continental tyres near me
  • continental tyres price

Goodyear

15 branded search terms

  • goodyear
  • goodyear automotive
  • goodyear co nz
  • goodyear eagle f1
  • goodyear eagle f1 asymmetric 6
  • goodyear eagle f1 sport
  • goodyear efficientgrip
  • goodyear near me
  • goodyear new zealand
  • goodyear nz
  • goodyear optilife
  • goodyear tires
  • goodyear tyre
  • goodyear tyres near me
  • goodyear wellington

How the Brand Demand Index is measured

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