Brandwave

Continental vs Dunlop:Which is more popular by branded search in New Zealand?

In August 2026, Continental had more branded searches than Dunlop among tyre brands in New Zealand. Continental was estimated to have 1.4K branded searches compared to Dunlop’s 530, and held a 3.7% Share of Search versus Dunlop’s 1.4%.

Share of Search among tyre brands in New Zealand in August 2026Which is more popular in search, Continental or Dunlop?
Continental3.7%1.4K searches
vs
Dunlop1.4%530 searches

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Which is more popular in search, Continental or Dunlop?

Compare the tyre brands New Zealand drivers fit to their cars, utes and SUVs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Continental and Dunlop among tyre brands in New Zealand, by month

Share of Search by month for Continental, Dunlop. The figures are in the table below the chart.

View monthly share of search table
MonthBridgestoneMichelinPirelliGoodyearHankookYokohamaContinentalDunlop
Oct 202562%12.4%7.6%6.2%5.1%2.6%2.7%1.2%
Nov 202560.8%15.6%7.3%5.6%4.5%2.4%2.6%1.2%
Dec 202565.4%11.4%6.7%5.9%4.1%2.4%2.9%1.3%
Jan 202662.9%13.1%6.7%5.7%4.8%2.7%2.6%1.5%
Feb 202661.6%12.3%6.8%6.8%5%3.1%2.9%1.5%
Mar 202661%12.5%6.7%6.6%5.6%3.2%3%1.4%
Apr 202659.8%14.1%7%6.1%5.7%3.1%3%1.3%
May 202657.2%15.1%6.6%7.1%5.8%3.7%3.1%1.4%
Jun 202645.5%31.1%6.1%5.4%5.1%3%2.8%1.1%
Jul 202646.2%31%6.2%4.4%4.9%3.7%2.7%0.96%
Aug 202653.1%19.3%6.9%6%5.4%4.3%3.7%1.4%
Sep 2026————————

How has the Continental and Dunlop comparison changed over the last 12 months?

  • Continental was ahead of Dunlop in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Continental’s estimated Share of Search among tyre brands in New Zealand moved from 2.7% to 3.7%, and its estimated monthly branded searches moved from 1.1K to 1.4K.
  • Across the 11 months ending August 2026, Dunlop’s estimated Share of Search among tyre brands in New Zealand moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 490 to 530.

How did search popularity change for New Zealand tyre brands in August 2026?

  1. In August 2026, Continental gained estimated Share of Search among tyre brands in New Zealand, from 2.7% to 3.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Continental’s and Dunlop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Continental

11 branded search terms

  • continental car tyres
  • continental chicken noodle soup
  • continental cross contact tyres
  • continental cup a soup
  • continental moto tires
  • continental mtb tires
  • continental soup
  • continental tires
  • continental tyre
  • continental tyres near me
  • continental tyres price

Dunlop

4 branded search terms

  • dunlop mc tires
  • dunlop tires
  • dunlop tyre
  • dunlop tyres near me

How the Brand Demand Index is measured

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