Campbell's vs Oxo:Which is more popular by branded search in New Zealand?
In August 2026, Campbell's had more branded searches than Oxo among soup and stock brands in New Zealand. Campbell's was estimated to have 2.1K branded searches compared to Oxo’s 480, and held a 21% Share of Search versus Oxo’s 4.8%.
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Which is more popular in search, Campbell's or Oxo?
Compare the soup, stock and gravy brands New Zealanders cook with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Campbell's, Oxo. The figures are in the table below the chart.
View monthly share of search table
| Month | Maggi | Campbell's | Continental | Oxo |
|---|---|---|---|---|
| Oct 2025 | 60% | 23.2% | 12.8% | 4% |
| Nov 2025 | 50.6% | 33.3% | 12.7% | 3.4% |
| Dec 2025 | 54.5% | 26.7% | 15.3% | 3.4% |
| Jan 2026 | 57.7% | 24.3% | 13.4% | 4.6% |
| Feb 2026 | 55.5% | 26.3% | 14% | 4.1% |
| Mar 2026 | 55.4% | 26.2% | 13.8% | 4.6% |
| Apr 2026 | 58.5% | 23.9% | 12.8% | 4.9% |
| May 2026 | 59.6% | 23.3% | 12% | 5.1% |
| Jun 2026 | 59.4% | 22.4% | 13.8% | 4.5% |
| Jul 2026 | 59.5% | 22.5% | 13.6% | 4.4% |
| Aug 2026 | 59.6% | 21% | 14.5% | 4.8% |
| Sep 2026 | — | — | — | — |
How has the Campbell's and Oxo comparison changed over the last 12 months?
3 findings
- Campbell's was ahead of Oxo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Campbell's’ estimated Share of Search among soup and stock brands in New Zealand moved from 23.2% to 21%, and its estimated monthly branded searches moved from 1.9K to 2.1K.
- Across the 11 months ending August 2026, Oxo’s estimated Share of Search among soup and stock brands in New Zealand moved from 4% to 4.8%, and its estimated monthly branded searches moved from 330 to 480.
How did search popularity change for New Zealand soup and stock brands in August 2026?
2 changes
In August 2026, Campbell's lost estimated Share of Search among soup and stock brands in New Zealand, from 22.5% to 21%.
Estimated monthly branded searches for Oxo in New Zealand rose 45.5% over 11 measured months, from 330 to 480 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Campbell's’ and Oxo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Campbell's
10 branded search terms
- campbell's
- campbells
- campbells condensed soup
- campbells condensed tomato soup
- campbells mushroom soup
- campbells near me
- campbells nz
- campbells online
- campbells soup
- campbells tomato soup
Oxo
5 branded search terms
- chicken oxo cubes
- lamb oxo cubes
- oxo cubes
- oxo soup
- oxo soup cubes
Put your own brand in this comparison
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