Brandwave

How popular isOXO?

In September 2026, people searched for OXO by name about 170 times in New Zealand, about the same as the previous year. These searches made up 1% of all New Zealand tea infuser brand searches, placing OXO sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about tea infuser brands, OXO appeared in one of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

OXO is the sixth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. Frank GreenShare of searches 74%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. T2Share of searches 13%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. t leaf TShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. Webster’s TeaShare of searches 4.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. OXOShare of searches 1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top tea infuser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. OXO is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Webster’s Tea1st
  2. Bento Ninja2nd
  3. t leaf T3rd
  4. OXO4th
  5. T25th
  6. Frank Green–
  7. Bodum–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Webster’s Tea5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bento Ninja3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • t leaf T2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • T21 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OXO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frank Green0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bodum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tea infuser brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tea infuser brands compete with OXO?

OXO against tea infuser brands in New Zealand, by month

Share of searches by month for Frank Green, T2, t leaf T, Webster’s Tea, Bodum, OXO. The figures are in the table below the chart.

View monthly share of searches table
MonthFrank GreenT2t leaf TWebster’s TeaBodumOXOBento Ninja
Oct 202576.6%13.2%3.7%3%2.2%0.71%0.59%
Nov 202577.4%13.3%3.7%2.5%1.8%0.4%0.9%
Dec 202575.6%15.9%2.4%2.8%2.2%0.58%0.58%
Jan 202678.5%11.4%2.5%3.1%2.2%1.1%1.1%
Feb 202681%9.5%2.6%3.2%1.9%0.91%0.91%
Mar 202678.7%11.1%3.1%3.1%2.3%1.1%0.73%
Apr 202674.9%12.9%3.6%3.6%2.6%1.3%1%
May 202676.5%11.3%3.7%4.5%2.2%0.87%0.87%
Jun 202672.6%15.4%3.5%4.2%2.5%1%0.83%
Jul 202674.3%13.1%4.4%4.4%2.2%1%0.66%
Aug 202680.1%9.2%3.1%3.8%2.3%0.92%0.48%
Sep 202674%13%4.3%4.3%2.5%1%0.84%

  1. 1.Frank Green

    74%

    Held 1st. 12.3K estimated branded searches, -32.8% vs prior month. Share -6.1 points.

  2. 2.T2

    13%

    Held 2nd. 2.2K estimated branded searches, +2.4% vs prior month. Share +3.8 points.

  3. 3.t leaf T

    4.3%

    Moved from 4th to 3rd. 720 estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Webster’s Tea

    4.3%

    Moved from 3rd to 4th. 720 estimated branded searches, -18.2% vs prior month. Share +0.5 points.

  5. 5.Bodum

    2.5%

    Held 5th. 420 estimated branded searches, -20.8% vs prior month. Share +0.2 points.

  6. 6.OXO

    1%

    Held 6th. 170 estimated branded searches, -19% vs prior month. Share +0.1 points.

  7. 7.Bento Ninja

    0.84%

    Held 7th. 140 estimated branded searches, +27.3% vs prior month. Share +0.4 points.

Compare popularity between OXO and its closest rivals

Every comparison with OXO

31 comparisons

How has branded search demand for OXO changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OXO in New Zealand held steady at 170.
  • Across the 12 months ending September 2026, OXO’s share of searches among tea infuser brands in New Zealand held steady, from 0.71% to 1%.

How did search popularity change for New Zealand tea infuser brands in September 2026?

4 changes

  1. In September 2026, t leaf T overtook Webster’s Tea to rank 3rd among tea infuser brands in New Zealand, with 4.3% of the searches.

  2. In September 2026, T2 gained share of searches among tea infuser brands in New Zealand, from 9.2% to 13%.

  3. In September 2026, Frank Green lost share of searches among tea infuser brands in New Zealand, from 80.1% to 74%.

  4. Estimated monthly branded searches for Bodum in New Zealand fell 19.2% over 12 measured months, from 520 to 420 in September 2026.

How are OXO’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using OXO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

Where does OXO compete?

OXO is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee maker brands8th of 90.35%Show ranking
Kitchen scale brands4th of 60.88%Show ranking
Measuring spoons brands4th of 50.96%Show ranking
Tea infuser brands6th of 71%Shown above
Measuring cups brands4th of 51.1%Show ranking
Loaf pan brands3rd of 41.9%Show ranking
Salad spinner brands3rd of 52.3%Show ranking
Lemon juicer brands3rd of 32.3%Show ranking
Grill brush brands5th of 52.4%Show ranking
Potato peeler brands3rd of 34.3%Show ranking
Poultry shears brands3rd of 58.7%Show ranking
Kitchen utensil brands3rd of 510.4%Show ranking
Measuring jug brands3rd of 311.5%Show ranking
Jar opener brands2nd of 313.5%Show ranking
Herb cutter brands2nd of 320.5%Show ranking
Food scale brands2nd of 421.3%Show ranking
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