Brandwave

How popular isOXO?

In September 2026, people searched for OXO by name about 170 times in New Zealand, about the same as the previous year. These searches made up 4.3% of all New Zealand potato peeler brand searches, placing OXO third out of three brands. When we asked both ChatGPT and Google AI Overviews about potato peeler brands, OXO appeared in all answers and was the second most recommended of the three.

Search and AI answers in September 2026

OXO is the third most searched of 3 competitors and the second most recommended in AI answers.

  1. TupperwareShare of searches 70.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. VictorinoxShare of searches 25.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. OXOShare of searches 4.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top potato peeler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO appeared in all five answers. OXO is the second most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Victorinox1st
  2. OXO2nd
  3. Tupperware–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Victorinox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tupperware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about potato peeler brands

5 answers

  • Asked ChatGPT

    “Which potato peeler brand should I buy in New Zealand?”

    1. 1Victorinox
    2. 2OXO

  • Asked ChatGPT

    “What are the best potato peeler brands in New Zealand?”

    1. 1Victorinox
    2. 2OXO

  • Asked ChatGPT

    “What's the best potato peeler brand in New Zealand for easy peeling?”

    1. 1OXO
    2. 2Victorinox

  • Searched Google, AI Overview

    “vegetable peeler nz”

    1. 1OXO

  • Searched Google, AI Overview

    “potato peeler”

    1. 1Victorinox
    2. 2OXO

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which potato peeler brands compete with OXO?

OXO against potato peeler brands in New Zealand, by month

Share of searches by month for Tupperware, Victorinox, OXO. The figures are in the table below the chart.

View monthly share of searches table
MonthTupperwareVictorinoxOXO
Oct 202560.2%35.2%4.6%
Nov 202557.5%38.3%4.1%
Dec 202555.3%39.5%5.2%
Jan 202667.3%27.3%5.5%
Feb 202667.8%27%5.2%
Mar 202665.8%28.2%5.9%
Apr 202665.6%28.4%6%
May 202667.2%28%4.8%
Jun 202669.2%26.3%4.5%
Jul 202662.2%33.4%4.4%
Aug 202675.9%20.7%3.3%
Sep 202670.5%25.3%4.3%

  1. 1.Tupperware

    70.5%

    Held 1st. 2.8K estimated branded searches, -41.4% vs prior month. Share -5.5 points.

  2. 2.Victorinox

    25.3%

    Held 2nd. 1K estimated branded searches, -23.1% vs prior month. Share +4.5 points.

  3. 3.OXO

    4.3%

    Held 3rd. 170 estimated branded searches, -19% vs prior month. Share +0.9 points.

Compare popularity between OXO and its closest rivals

Every comparison with OXO

31 comparisons

How has branded search demand for OXO changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OXO in New Zealand held steady at 170.
  • Across the 12 months ending September 2026, OXO’s share of searches among potato peeler brands in New Zealand peaked at 6% in April 2026 and was lowest at 3.3% in August 2026.

How did search popularity change for New Zealand potato peeler brands in September 2026?

3 changes

  1. In September 2026, Victorinox gained share of searches among potato peeler brands in New Zealand, from 20.7% to 25.3%.

  2. In September 2026, OXO gained share of searches among potato peeler brands in New Zealand, from 3.3% to 4.3%.

  3. In September 2026, Tupperware lost share of searches among potato peeler brands in New Zealand, from 75.9% to 70.5%.

How are OXO’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using OXO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • oxo good grips

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How the Brand Demand Index is measured

Where does OXO compete?

OXO is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee maker brands8th of 90.35%Show ranking
Kitchen scale brands4th of 60.88%Show ranking
Measuring spoons brands4th of 50.96%Show ranking
Tea infuser brands6th of 71%Show ranking
Measuring cups brands4th of 51.1%Show ranking
Loaf pan brands3rd of 41.9%Show ranking
Salad spinner brands3rd of 52.3%Show ranking
Lemon juicer brands3rd of 32.3%Show ranking
Grill brush brands5th of 52.4%Show ranking
Potato peeler brands3rd of 34.3%Shown above
Poultry shears brands3rd of 58.7%Show ranking
Kitchen utensil brands3rd of 510.4%Show ranking
Measuring jug brands3rd of 311.5%Show ranking
Jar opener brands2nd of 313.5%Show ranking
Herb cutter brands2nd of 320.5%Show ranking
Food scale brands2nd of 421.3%Show ranking
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