Brandwave

How popular isVictorinox?

In September 2026, people searched for Victorinox by name about 2,680 times in New Zealand, about the same as the previous year. These searches made up 25.3% of all New Zealand potato peeler brand searches, placing Victorinox second out of three brands. When we asked both ChatGPT and Google AI Overviews about potato peeler brands, Victorinox appeared in four of the five answers and was the most recommended of the three.

Search and AI answers in September 2026

Victorinox is the second most searched of 3 competitors and the most recommended in AI answers.

  1. TupperwareShare of searches 70.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. VictorinoxShare of searches 25.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. OXOShare of searches 4.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Victorinox website (opens in a new tab)

Follow Victorinox and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top potato peeler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Victorinox was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Victorinox is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Victorinox1st
  2. OXO2nd
  3. Tupperware–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Victorinox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tupperware0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about potato peeler brands

5 answers

  • Asked ChatGPT

    “Which potato peeler brand should I buy in New Zealand?”

    1. 1Victorinox
    2. 2OXO

  • Asked ChatGPT

    “What are the best potato peeler brands in New Zealand?”

    1. 1Victorinox
    2. 2OXO

  • Asked ChatGPT

    “What's the best potato peeler brand in New Zealand for easy peeling?”

    1. 1OXO
    2. 2Victorinox

  • Searched Google, AI Overview

    “vegetable peeler nz”

    1. 1OXO

  • Searched Google, AI Overview

    “potato peeler”

    1. 1Victorinox
    2. 2OXO

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which potato peeler brands compete with Victorinox?

Victorinox against potato peeler brands in New Zealand, by month

Share of searches by month for Tupperware, Victorinox, OXO. The figures are in the table below the chart.

View monthly share of searches table
MonthTupperwareVictorinoxOXO
Oct 202560.2%35.2%4.6%
Nov 202557.5%38.3%4.1%
Dec 202555.3%39.5%5.2%
Jan 202667.3%27.3%5.5%
Feb 202667.8%27%5.2%
Mar 202665.8%28.2%5.9%
Apr 202665.6%28.4%6%
May 202667.2%28%4.8%
Jun 202669.2%26.3%4.5%
Jul 202662.2%33.4%4.4%
Aug 202675.9%20.7%3.3%
Sep 202670.5%25.3%4.3%

  1. 1.Tupperware

    70.5%

    Held 1st. 2.8K estimated branded searches, -41.4% vs prior month. Share -5.5 points.

  2. 2.Victorinox

    25.3%

    Held 2nd. 1K estimated branded searches, -23.1% vs prior month. Share +4.5 points.

  3. 3.OXO

    4.3%

    Held 3rd. 170 estimated branded searches, -19% vs prior month. Share +0.9 points.

Compare popularity between Victorinox and its closest rivals

Every comparison with Victorinox

17 comparisons

How has branded search demand for Victorinox changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Victorinox in New Zealand held steady, from 2.6K to 2.7K.
  • Across the 12 months ending September 2026, Victorinox’s share of searches among potato peeler brands in New Zealand decreased from 35.2% to 25.3%.
  • Across the 12 months ending September 2026, Victorinox’s share of searches among potato peeler brands in New Zealand peaked at 39.5% in December 2025 and was lowest at 20.7% in August 2026.

How did search popularity change for New Zealand potato peeler brands in September 2026?

3 changes

  1. In September 2026, Victorinox gained share of searches among potato peeler brands in New Zealand, from 20.7% to 25.3%.

  2. In September 2026, OXO gained share of searches among potato peeler brands in New Zealand, from 3.3% to 4.3%.

  3. In September 2026, Tupperware lost share of searches among potato peeler brands in New Zealand, from 75.9% to 70.5%.

How are Victorinox’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Victorinox’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • victorinox
  • victorinox chef knife
  • victorinox knife
  • victorinox knife set

Do you work for Victorinox? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Victorinox compete?

Victorinox is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Knife set brands3rd of 79.4%Show ranking
Cutlery brands2nd of 710.7%Show ranking
Kitchen knife brands1st of 755.6%Show ranking
Potato peeler brands2nd of 325.3%Shown above
Multi-tool brands2nd of 425.9%Show ranking
Chef knife brands1st of 645.5%Show ranking
Steak knives brands1st of 451%Show ranking
Poultry shears brands1st of 551.3%Show ranking
Creator with pink hair and a pink jacket

Is Victorinox your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free